12 brands that every fashion-loving bride should know | Fashion

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The wedding dress market is not historically known for its avant-garde appeal. Yes, trends come and go (albeit at a slower pace than usual fashion trends) and celebrity nuptials will see certain silhouettes rise, but generally speaking, it’s a market defined by its traditionalism and adherence to certain ” rules”. However, with the rise of e-commerce, a new approach to bridal styling has emerged.

While big fashion brands are no strangers to the wedding dress market, over the last 5 years there have been more and more names offering their own contemporary spins on the Big White Dress. Add to this the fact that online platforms like Matchesfashion, Net-a-Porter and Browns are creating dedicated bridal editions, smart, cool-girl bridal style has never been more accessible.

From Vivienne Westwood’s cinched-in corsets to Galvan’s silky styles, in celebration of the cult brands that really work in the wedding dress department, we’ve compiled an edit of the names every fashion-loving bride should know.

Vivienne Westwood

If you are looking for a corsetry that will reduce your waist, Vivienne Westwood is the brand for you. The brand’s draping satin fabrics would be perfect for a lavish evening out on the town and, conveniently, they also offer a dyeing service so you can continue to wear your beloved dress post-wedding.

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Vivienne Westwood Ginnie Draped Satin Dress

Vivienne Westwood Venus Draped Satin Mini Dress

Molly Goddard

She may be one of the newest additions to the line, but Molly Goddard has already become a fashion insider’s go-to brand for dramatic special occasion gowns and, of course, the brand’s bridal white tulle iterations. They are more than weddings. valuable.

Molly Goddard Ruffle A-Line Dress

Molly Goddard Hand Ruffled Cotton Organdy Solly Dress


Recognizable for her more streamlined approach to wedding dresses, Galvan is the perfect choice for the minimalist bride. While you can’t go wrong with the brand’s classic silk dresses, its range of elegant jumpsuits and separates is also worth checking out.

Galvan Hampshire Satin & Crepe Swimsuit

Emily Wickstead

While each of Emilia Wickstead’s wedding dresses has its own unique identity, they are all united by her “classic with a contemporary twist” approach to bridal design. There’s something very ’90s supermodel about the brand’s Leila strapless dress, which has to be one of our favorite midi picks this season.

Emilia Wickstead Leila Faille Strapless Sheath Dress

Emilia Wickstead Oceania – Wool crepe dress

Self Portrait

For catwalk (or should we say aisle) ready pieces under £1,000, Self-Portrait deserves your attention. From lace mini dresses to blazer dresses, the brand has one of the most eclectic selections out there and is sure to have something to suit all tastes.

Self-Portrait Exclusive Maxi Dress in Mytheresa Chiffon and Bouclé

Self-Portrait Embellished Guipure Lace Midi Dress


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Last year, everyone’s favorite wedding guest dress brand, Rixo, made the logical leap into bridal wear, and the results were truly astounding. By taking the silhouettes of the brand’s signature dresses and turning them into ivory, white and cream fabrics, the resulting collection is wearable, but no less eye-catching.

Rixo blouson sleeve sequin midi dress

Rixo silk midi dress with bow detail

Alexander McQueen

Sarah Burton brings all the avant-garde charm of Alexander McQueen’s ready-to-wear label to the brand’s bridal line. From zip-detail blazers to asymmetrical dresses, these are pieces that wouldn’t look bad on a runway.

Alexander McQueen Zip-up single-breasted wool crepe suit jacket

Alexander McQueen Sarabande lace and tulle corset dress

Christopher Kane

You know when a Vogue staffer invests in a brand for her big day, it’s worth paying attention to. Christopher Kane isn’t a brand you’d necessarily associate with wedding dresses, but therein lies its appeal. We’re obsessed with the brand’s crystal fringed mini dress, perfect for casual nuptials and as an after party dress.

Christopher Kane Crystal Fringe Crepe Mini Dress

Christopher Kane lace wedding dress

simone rocha

British label, Simone Rocha, is another new addition to the bridal line, translating their signature voluminous gowns into wedding-ready pieces in white and cream organza, tulle and satin. These are the kind of dresses that will look just as good with combat boots as they do with crystal-encased heels.

Simone Rocha A-Line Organza Midi Dress

Simone Rocha ruffle cold shoulder midi dress

The row

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The ultimate in all things minimalist, The Row’s wedding dress offering is elegantly stripped back. Expect sculptural separates, crepe shift dresses and floor-skimming combinations. A must see for New York style flair.

The Row Riah silk wool blend crepe midi dress

The Row Guinevere Silk Satin Dress


If feathers are your thing, then 16ARLINGTON is sure to pique your interest. With a definite party vibe to the issue, the brand has a great selection of mini dresses, which would be perfect for a party outfit change. We also can’t stop looking at feather-embellished gowns, which will give any wedding plenty of old-school Hollywood glamour.

16ARLINGTON Poppy Feather Trim Crepe Crop Top

16ARLINGTON Kaya Oversized Neck Crepe Midi Dress

tallest marble

Founded in 2013 by designers Riccardo Audisio and Yago Goicoechea, Taller Marmo is all about decadent dresses and kaftans in a rich color palette. The bridal offering may stick to traditional creams and whites, but it certainly isn’t without drama.

Leia layered crepe dress by Taller Marmo

One Shoulder Silk Crepe Feather Trim Dress by Taller Marmo Ubud