Absolut Unleashes the Espresso Martini Lifestyle This Holiday Season by Highlighting its “Born to Mix” Campaign

Synonymous with mixing people, ideas and cocktails, the brand brings the spirited cocktail to life as inspiration for holiday entertainment and fashion.

NEW YORK, November 15, 2022 /PRNewswire/ — Just in time for the holidays, Absolut presents the next chapter of the “Born To Mix – The world of cocktails AbsolutThe iconic brand is playfully spotlighting the trend-setting Espresso Martini with an elevated yet effortless vacation lodging guide and an inspired bag that’s equal parts talkative, wearable and drinkable.

New traditions will define the 2022 holiday season, with 80% of shoppers planning to celebrate more “mini” moments (Pinterest Statistics). Based on this Christmas perspective, Absolut has partnered with entertainment experts break cure the Absolut Espresso Martini Mini Night Guide – a new resource to make getting together easier than ever, and doing it the Espresso Martini way. From festive pairings, energized playlists, design inspiration, a cocktail teamfashion tips and more, the Mini Soirée Guide is designed to free up time for hosts to focus on what really matters: connecting with their loved ones.

“The Absolut Espresso Martini has evolved with our palates over time and the popularity of the cocktail we find in our glass today speaks to the brand’s versatility and mixability,” he said. matt foley, vice president of marketing for Absolut. “Our recent campaign, ‘Born to Mix,’ epitomizes Absolut’s popular cocktails to inspire people of all backgrounds to mix, including the lively and flashy personality of the Espresso Martini, and we’re thrilled to size this for the holidays through special moments of conviviality”.

Thanks to the Mini Soirée Guide, the Absolut Espresso Martini will be the go-to cocktail and act as the centerpiece for party entertainment. Derived from a recipe that exudes sophistication and elegance with its rich, full-bodied and complex yet smooth flavor, Absolut is the foundation for the velvety, warm flavor profile of the Espresso Martini. Though it never went out of style, the cocktail has made quite a comeback recently thanks to its timeless taste, energetic espresso, charming good looks, and a dazzling origin story to match.

Absolut will also elevate the holiday style and cheer with a festive collaboration with viral designer, Nicholas Bentel. With the launch of Black Friday, Absolut and Bentel will enliven annual shopping time and holiday gatherings with a limited-edition drop of The Absolut Espresso Martini Bag. Just like the cocktail, this unique gift will be the talking point of the season, designed to capture the attention of any room with its nostalgic yet playful design.

“The goal of The Absolut Espresso Martini Handbag is to bring the iconic cocktail beyond the bar, onto the streets and into people’s homes,” he said. Nicholas Bentel, designer. “Bold, yet classic, there’s a real story to be told with this creative contrast: Like the timeless recipe, The Absolut Espresso Martini Handbag is the perfect combination of bold complexity and classic nostalgia.”

Serving as unexpected inspiration for the season’s centerpiece entertainment, fashion and culture, the spirit of Absolut’s Espresso Martini can effortlessly elevate any festive occasion. Mixed with Absolut, Kahlúa and espresso, this delicious and lively cocktail is best enjoyed with friends and family.

Please visit the www.hauste.co/absolutminisoiree for more information on Espresso Martini-inspired vacation lodging and don’t miss The Absolut Espresso Martini Bag fall into Friday, November 25.

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ABSOLUTE®. PRODUCT OF SWEDEN. 40% LAC./VOLUME. ©2022. IMPORTED BY ABSOLUTE LIQUORS CO., NEW YORK, NY.

ABOUT PERNOD RICARD USA
Pernod Ricard USA is the premium wine and spirits company in the US and the largest subsidiary of Paris, headquartered in France. Pernod Ricard S.A.., the second largest spirits and wine company in the world. Pernod Ricard employs approximately 19,000 people worldwide, is listed on euronext (Ticker: RI) and is part of the ACC 40 index. Among the company’s star spirits are such prestigious brands as absolute Vodka, Airplane Tequila, Chivas royal scotch whiskey glenlivet single Malt Scotch Whiskey, jameson irish whiskey, Kahlua Liquor Malibu, martell Cognac, olmec Altos Tequila, Beefeater Geneva, Of Maguey Unique Village MezcalTo havetell Tequila, Monkey 47 Gin, Seagram’s Extra Dry Gin, malfy Geneva, hiram walker liquors, middleton irish whiskey, red breast irish whiskey, aberlour single Malt Scotch Whiskey, lilletJefferson’s Bourbon, TX Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod Y Ricard; top wines like Jacob’s Creek, Kenwood Vineyards, Old field Y brancott Estate; and champagnes and sparkling wines as exquisite as perrier toy champagne, g.h. breast champagne and breast Sparkling wines from Napa.

Pernod Ricard USA is headquartered in New York, New York, with more than 1,000 employees nationwide. As “coexistence makers,” we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible consumption. For more information visit: www.pernod-ricard-usa.com.

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SOURCE Absolute

Absolut Unleashes the Espresso Martini Lifestyle This Holiday Season by Highlighting its "Born to Mix" Campaign rt

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