Accor highlights its luxury and lifestyle brands at ILTM Cannes

For more than 10 years, Accor has participated in ILTM Cannes, the essential luxury hospitality event for travel specialists. Packed with more than 3,000 pre-scheduled high-quality networking appointments, luncheons, dinners and cocktails, the four-day event reinforces Accor’s ambitious sales strategy in the luxury and lifestyle sector. 2022 was no exception, especially as it was an incredible year for Accor, which reinforced its leadership in the luxury sector with an unprecedented commitment to positive hospitality.

Held from December 5 to 8, 2022, ILTM Cannes is a key event for Accor’s positioning in luxury hospitality and brings together the most influential decision-makers in the luxury travel industry.

A lot of possibilities

This year’s event was an opportunity to share our vision and expertise with our partners and clients, gather insights, industry trends and highlight our different luxury and lifestyle brands including Raffles, Orient Express, Fairmont, Sofitel and Ennismore. with dedicated areas in the booth. Accor had one of the strongest presences with nearly 70 hotels present and 150 participants with all levels of management including CEOs, COOs, COOs and General Managers.

Find out some of the key facts about Accor’s presence at ILTM 2022:

  • sebastien bazin shared his vision of the Group’s luxury and lifestyle brands, committed to strengthening the identities of these iconic brands and the unique and innovative experiences they offer, as well as the importance of collaborations and working hand in hand with our partners;
  • We have organized 8 different customer events and discussed their strengths a real homeowner service provider;
  • We have shared some of our latest hotel news, including exclusive partnerships, setting new global standards for guest experiences, new destinations and new collections. Some of our ads include Fairmont Chateau Lake Louise new eco-friendly luxury mountain retreat that will set a new global standard for guest experiences, as well as low-impact design and construction, or The Royal Monceau, Raffles Paris being the only hotel in Paris with an art concierge, giving guests access to exclusive cultural and artistic experiences.
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Capture the key moments

To forge new business relationships in the luxury travel industry, Accor organized 8 high-level events for hotels to meet key agencies, partners and clients and develop their network.

Consolidating the Group’s luxury strategy

With a dedicated luxury and lifestyle sales team and B2B focus, Accor continues to enhance its leadership, visibility and service capabilities in tune with the specific needs of luxury owners, B2B clients and guests in this high-value segment. and high potential. Accor has a strong network of expert teams, both globally and locally, and organizes more than 400 events, including ILTM Cannes, to increase the visibility of its brands and hotels.

Accor’s sales expertise is critical to making the Group a truly partner-centric business provider, able to meet and anticipate the needs of its large B2B client base. Building strong, long-standing relationships in luxury travel drives revenue, performance and growth, undoubtedly contributing to making the Group the preferred partner of hotel owners around the world.

Shaping the future of hospitality

With a promising travel and business backdrop, Accor seeks to fully capitalize on the recovery in all segments, including in the luxury sector, where Accor is a world leader with an extraordinary portfolio of luxury brands, ideally positioned to meet the changing guest expectations. These brands will, and are already driving, future growth. Accor is determined to grow its luxury footprint in major markets around the world.

To achieve this, Accor will continue adapt to the changing needs of its members and guests with a personalized approach to hospitality. By continually introducing new concepts and exciting new places for luxury guests to discover, more than ever Accor seeks to create meaningful connections and exceptional experiences.

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About Accor, a world-leading hotel group

Accor is a world-leading hotel group consisting of 5,300 properties and 10,000 food and beverage establishments in 110 countries. The group has one of the most diverse and fully integrated hotel ecosystems in the industry encompassing more than 40 brands of luxury, premium, mid-scale and economy hotels, entertainment venues and nightlife, restaurants and bars, branded private residences , shared hosting properties, concierge services, co-working spaces and more. Accor’s unrivaled position in lifestyle hospitality, one of the fastest growing categories in the industry, is led by Ennismore, a joint venture, in which Accor owns a majority stake. Ennismore is a creative hospitality company with a global collective of entrepreneurial brands and founded by founders with a purpose at heart. Accor has an unrivaled portfolio of distinctive brands and more than 230,000 team members around the world. Members benefit from the company’s comprehensive loyalty program, ALL, Accor Live Limitless, an everyday lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its global sustainability commitments (such as achieving net zero carbon emissions by 2050, the global elimination of single-use plastics in the guest experience of its hotels, etc.), the Accor Solidarity, RiiSE and ALL initiatives Heartist Fund, the Group focuses on driving action through business ethics, responsible tourism, environmental sustainability, community participation, diversity and inclusion. Accor SA, founded in 1967, is headquartered in France and listed on the Euronext Paris stock exchange (ISIN code: FR0000120404) and on the OTC market (ticket: ACCYY) in the United States. For more information visit group.accor.com or follow Accor on Twitter, Facebook, LinkedIn and Instagram.

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