alice + olivia selects Amperity for more relevant, consistent and personalized shopping experiences

amperages Enterprise Customer Data Platform unifies global fashion brandcustomer data;
Activate insights across customer touchpoints, both online and in-store

SEATTLE, August 2, 2022 /PRNewswire/ — amperagethe leading enterprise customer data platform (CDP) for consumer brands, announced today alice + olivia, world leader in personal style for women, has selected Amperity to offer a unified vision of each of its clients. Alice + Olivia’s ultimate goal is to provide today’s sophisticated shoppers with personalized communications, whether they shop online or at Alice + Olivia boutiques around the world.

alice + olivia is implementing Amperity to give their store associates a unified 360-degree view of their global customer base. Amperity enables alice + olivia’s marketing and analytics teams to activate data from all touchpoints, from pre-purchase to point-of-sale and post-purchase customer care, to deliver a consistent and relevant shopping experience.

“People expect a certain level of excitement and attention from our physical stores,” he said. koda brand, CFO of Alice + Olivia. “Amperity’s technology enables us to create unified customer profiles and actionable insights at scale, allowing us to extend the brand experience that shoppers know and love across our digital ecosystem. I’m confident that Amperity will really help us increase the brand enthusiasm and loyalty.

Amperity will help alice + olivia keep data at the heart of their business strategy and prioritize analytics and measurement throughout the customer journey. With Amperity, the retailer will be able to increase the number of returning customers, increase the purchase frequency of loyal customers, and increase the average order value (AOV) of e-commerce.

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“Alice + Olivia aims to optimize every customer interaction by delivering the most personalized content, offer, ad and omnichannel experience that is meaningful in the moment, but also always on brand,” he said. barry padgett, CEO of Amperity. “With a truly 360° view of their customers, alice + olivia is able to meet both the preferences and expectations of their customer base set by the in-store experience and extend them across all digital touchpoints.”

Alice + Olivia operates more than 30 boutiques and its products are displayed in 800 department stores and specialty stores around the world. The brand, which offers prêt-à-porter, dresses, shoes and accessories, was awarded by the Mayor of New York eric adams with its own official “alice + olivia day” which was held on June, 15.

About Alice + Olivia

Founded in 2002 by Stacey Bendet, alice + olivia is a brand that allows women to express their personal style. With garments that juxtapose the whimsical and flirty with the sexy and sophisticated, a+o embodies the personality and perspective of its founder. The brand has grown into a complete lifestyle collection that includes ready-to-wear, dresses and accessories and is a Hollywood favorite among celebrity fans, including Meghan Markle, Michelle ObamaBeyonce, Gwyneth Paltrow, amal clooney, gigi hadid, paris hilton Y Jessica Alba. For more information, contact [email protected]visit aliceandolivia.com or follow @aliceandolivia.

about amperage

Amperity is the leading customer data platform (CDP) provider that helps businesses put data to work to improve marketing performance, build long-term customer loyalty and drive revenue. Amperity’s Business CDP is used by many of the world’s most beloved brands including Alaska Airlines, Crocs, Endeavor Drinks, kendra scott, Kroger, Lucky Brand, Planet Fitness, Seattle Sounders FC, Under Armor and Wyndham Hotels & Resorts. The company is headquartered in Seattle with offices in New York. For more information please visit www.amperity.com or follow @Amperity.

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SOURCE Amperage

alice + olivia selects Amperity for more relevant, consistent and personalized shopping experiences rt