American Business teams with Integrity to innovate insurance offerings for high net worth clientele | Business Insurance

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One of the nation’s most prestigious boutique life insurance firms looks to the future by leveraging Integrity’s broad set of resources and services designed to enhance growth.

DALLAS, August 16, 2022 /PRNewswire/ — Integrity Marketing Group, LLC (“Integrity”), a leading life and health insurance distributor and provider of retirement planning and wealth management solutions, announced today that it has acquired american business, one of the country’s leading providers of life insurance products for high net worth customers. As part of the acquisition, alan graduatePresident and CEO of American Business, and bruce mesner, president of American Business, will become managing partners of Integrity. Financial details of the transaction were not disclosed.

“American Business has a highly regarded team that brings not only innovative solutions, but also a personal touch to wealthy clients and their advisors,” he explained. Bryan W Adams, co-founder and CEO of Integrity. “By joining Integrity, American Business can access stronger technology and a wide range of best-in-class resources, as well as the economies of scale that come from joining our fast-growing organization. We are honored to give Welcoming Alan, Bruce and the entire American Business team to the Integrity family as they join our broad mission to comprehensively protect the lives, health and property of America’s consumers.”

Founded in 1967, American Business serves as a sophisticated and supportive life insurance resource for agents, advisors and managers of high net worth individuals and families. The firm employs a “two client” philosophy to serve the personal and property insurance planning needs of its wealthy clients through its advisors. American Business currently serves 35,000 clients with more than $60 billion in coverage. Its respected management team has leadership roles in national life insurance organizations and brings extensive experience providing thought leadership to the thriving advisor market.

“From an early stage in my career, I saw how insurance could positively impact the lives of families during a difficult time,” he said. alan graduate, president and CEO of American Business. “Helping people has always been our top priority. Integrity identified with that perspective from our very first meeting and took the time to truly understand our unique two-client approach. Our team of professionals specializes in delivering one of the most most prestigious insurance companies in the country. With Integrity’s technology and resources, we can make that experience even more dynamic than ever. We can speak louder and focus on growing the business instead of the administrative tasks that may be restricting our growth. We are very excited that American Business is now part of Integrity, and we look forward to serving more families together.”

“By bringing together the best minds and cutting-edge technology, Integrity has become an industry innovator,” said bruce mesner, president of American Business. “I want our business to be a part of that innovation, so we can all be more successful. Integrity’s partner network includes leaders with diverse ideas and a variety of strengths. We look forward to bringing our amazing team together with Integrity’s and working to provide holistic solutions that meet complex financial needs. Years from now, it will be exciting to look back and realize what a defining moment this decision was for our business. With Integrity, we see limitless opportunities and can’t wait to get started.”

Esteemed throughout the industry for their professionalism, stability, and experience, Grad and Mesner are invaluable additions to the Integrity partner network. Integrity’s forward-thinking group of icons and legends is collaboratively identifying, developing and promoting best practices and strategies that optimize insurance and financial processes. These thought leaders are committed to protecting the lives, health and property of the consumers they serve and helping all Americans plan for the good days ahead.

American Business will launch a new era of growth by incorporating Integrity’s omnichannel resource platform into its proven approach. American Business advisors can now use proprietary technology such as quoting and enrollment systems, innovative product development, detailed data and analytics, and access to world-class advertising and marketing capabilities. Through Integrity’s broad set of centralized business services, American Business can prioritize time to strengthen customer relationships. This deep and supportive infrastructure extends into areas such as Technology and Innovation, People and Culture, Finance, and Legal and Compliance. Integrity’s comprehensive platform also offers American Business the opportunity to scale product offerings and provide comprehensive planning solutions for Trusted Advisors and their clients.

Additionally, American Business employees now receive the exciting opportunity to enjoy meaningful ownership of the company through the Integrity Employee Ownership Plan.

To learn more about American Business’s partnership with Integrity, watch a video at

About the Integrity Marketing Group
Integrity, based in Dallas, Texas, is a leading distributor of life and health insurance and provider of innovative solutions for wealth management and retirement planning. Through its network of partners, Integrity helps millions of Americans protect their lives, health and assets with a commitment to meeting them wherever they are: in person, by phone and online. Integrity’s cutting-edge technology helps streamline the insurance and financial planning experience for all stakeholders. In addition, Integrity develops products with carrier partners and markets them through its national distribution network. Integrity’s nearly 6,000 employees work with approximately 500,000 agents and advisors serving more than 11 million customers a year. By 2022, Integrity will help shippers place nearly $20 billion in new sales and supervise more than $30 million assets under management and advice through its RIA and broker-dealer platforms. For more information visit

About American business
American Business is an independent agency based in New York. They specialize in being the insurance resource for strategic partners in property and casualty agencies, sports management firms, financial institutions, CPAs, RIAs, family office managers and their clients. Licensed by more than 50 insurance companies in the US, American Business serves more than 35,000 current policyholders with $60 billion in active policies. Its professionals have an average of 15 years of experience in life insurance. The main insurance products they provide to their clients are life, disability and long-term care insurance. For more information visit

SOURCE Integrity Marketing Group, LLC

American Business teams with Integrity to innovate insurance offerings for high net worth clientele | Business Insurance rt

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