Angels & Demons explores the relationship between fashion, power and influence | Fashion

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Angels & Demons explores the relationship between fashion, power and influence | Fashion f2ecd2ed5ef0e48da77194752b93364e

The fall of Victoria’s Secret and its subsequent transformation say ohIt has been well documented by various media outlets in recent years.

Matt Tyrnauer’s highly anticipated docuseries titled “Victoria’s Secret: Angels and Demons” — what a cousinyou want on july 14 in Hulu — is no different, narrating, among other things, the “mysterious relationship” between the former parent company l marks founder Leslie H. Wexner and financier and convicted sex orThe Criminal Jeffrey Epjug; The corporate culture of Victoria’s Secret and the forces that allowed the retailer to capture such a large portion of the US. lingerie market (and then proceed to lose some of it) in the wake of a massive cultural shift.

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Victoria's Secret Pink brand marketing materials, as seen in the Hulu documentary.  - Credit: Photo courtesy of Hulu

Victoria’s Secret Pink brand marketing materials, as seen in the Hulu documentary. – Credit: Photo courtesy of Hulu

Photo courtesy of Hulu

What the Hulu series will effectively do is make the story more widely known through the streaming platform thanle director Tyrnauer, whose other films include “valentine: The Last Emperor” and “Studio 54“- meexplores a number of broad themes about power, influence, and the role Fashion play in our daily lives.

“It is a very complex story that deals not only Fashion but the world of power and influence and what I like to call the fashion industrial complex,” Tyrnauer said. world water day. “It’s about the design time: the world of design and marketing, fast fashion, but also the people behind it and the power and influence they wielded. So it’s a story of fashion, power, influence and the [company’s] culture. Since a lot of my movies are about power and influence in how certain people manipulate various power structures, this became interesting to me.”

Retail veteran Leslie Wexner is the founder of Victoria's Secret's former parent companies, Limited Brands, and later L Brands.  - Credit: Photo courtesy of Hulu

Retail veteran Leslie Wexner is the founder of Victoria’s Secret’s former parent companies, Limited Brands, and later L Brands. – Credit: Photo courtesy of Hulu

Photo courtesy of Hulu

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The three-part series gives viewers what the director calls “an inside look at a secret world…and the kind of broken culture within the brand” through numerous interviews. The list includes former Victoria’s Secret models such as 1980s supermodel Frederique van der Wal, aka Frederique, one of the original Angels; Lyndsey Scott and Dorothea Barth-Jorgensen, former runway model at Victoria’s Secret sister brand Pink; as well as old interviews and marketing material from Angels, including a much younger character Naomi Campbell speaking to the camera.

“I told my modeling agency to call Victoria’s Secret, because they put girls on the map,” Campbell says in the clip.

The docuseries also includes internal videos from Limited Brands (Limited Brands owned Victoria’s Secret before becoming L Brands, and later Victoria’s Secret & Co.)like a 2008 video with Wexner that says, “To make a brand is to make a movie,” and discusses the complicated relationship Wexner had with his parents, as well as with Epstein, and how that helped shape the Retail sale tycoon who dominated the industry for decades.

Vintage photos of Leslie Wexner, as seen in Hulu's Victoria's Secret docuseries.  - Credit: Courtesy photo

Vintage photos of Leslie Wexner, as seen in Hulu’s Victoria’s Secret docuseries. – Credit: Courtesy photo

courtesy photo

Wexner declined to be interviewed for the film but answered written questions through a spokesman, according to Tyrnauer. Also missing from the documentary were high-profile models, such as gisele Bundchen, Adriana Lima, Heidi klum and the Hadid sisters, all of whom became household names in part because of the annual fashion show.

Tyrnauer and his team, however, snagged new interviews with former members of the Victoria’s Secret public relations team; former Victoria’s Secret Direct CEOs Mindy Meads and Cindy Fields; co-founder and co-CEO of underwear competitor Third Love Heidi Zak, and various journalists who covered the Epstein and Wexner relationship, all offering their side of the Victoria’s Secret story.

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“They’re great characters,” Tyrnauer said, referring to the people behind Victoria’s Secret. “And the brand had a huge influence on the culture for many years and got caught up in a cultural shift that was almost an existential eraser for it. And what the series looks at are the changes in culture they made [Victoria’s Secret seem] irrelevant, unworkable, and eventually almost existentially threatening to the brand.

“One thing the series addresses is that in our current conversation about the media and big tech, which is basically the media now, people are howling about the influence of Instagramfor example, and its effect on girls and, ultimately, on all of us, by creating a [fear-of-missing-out] culture that a lot of people cite as really unhealthy for society,” he continued. “It’s a marketing style that Victoria’s Secret helped develop, because of its huge influence. it’s not like [Victoria’s Secret] he was the only one who did. But their market share was huge and the company had a huge influence on all of that and really set the tone. And for years, decades, Victoria’s Secret enjoyed enormous success with him.

“And I think there are a lot of questions about that, especially when it comes to issues, in this case, of female body image,” Tyrnauer added. “When you’re creating some kind of FOMO marketing scheme and creating images of the female body that may or may not be attainable. That kind of FOMO marketing raises a lot of flags.”

Beauty contests, social networks and fashion in general have long set the standards for women beauty — standards that often change. One of those brands was Abercrombie & Fitch, which was also part of the Limited Brands portfolio. (The Netflix documentary “White Hot” explores similar themes at Abercrombie during the same period).

“The Abercrombie & Fitch the documentary goes through it in its own way; there are similarities,” Tyrnauer said. “It is interesting that both big brands were owned by the same parent company and both were controlled, at their high points, by the same person. Victoria’s Secret and l marks and Abercrombie & Fitch were an analog precursor to that type of marketing and social networks that is really controversial and is considered a cultural problem that our society has to deal with today. They were brands that were really sexually suggestive, using sex to sell clothes at the mall and creating, through their marketing campaigns, a deep sense of what we now know as FOMO, fear of missing out. They had big aspirations in their marketing and used sex to sell clothes. It really aligned with a moment in 1990s culture that I think is best exemplified by ‘Sex and the City,’ where that kind of risque female sexuality was equated with empowerment. And I think [Victoria’s Secret] he realized that and he exploited it to the nth degree and he obviously found a huge market and he did very well.

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“And it seems that [Victoria’s Secret] he was so successful doing that and then the culture that was so accepting of him changed.” “And when the ground shifted underneath, he started to wobble. I think it’s a really interesting cultural story.”

These days, Victoria’s Secret looks a lot different, compared to its runway period. As for whether her makeover will create lasting change, Tyrnauer said the world will have to wait and see.

“[The transformation] it’s a pivot,” he said. “He is a cultural pivot; is to meet the demands of the market, which is part of the culture. I think everyone would agree that being culturally sensitive is a good move for people who want to sell things. But, as someone says in the movie, just because you use earth tones and take a particular line, at the end of the day you’re still selling stuff.”

Tyrnauer added that before the transformation efforts began, Victoria’s Secret was “following the culture, which is not what you want to do when you’re doing what they’re doing. And finally, perhaps, they have caught up. We’ll see if they succeed.”

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