Bode will return to Paris with a show during Men’s Fashion Week

Bode will return to Paris with a show during Men's Fashion Week d07692bd08a7f8050782c5bdbe49b9eb

Emily is heading back to Paris, Emily Bode, that is.

After a pandemic-induced hiatus during which he focused on his home business and opening a The Angels flagship, the founder and designer of the Bode brand plans to return to the official Paris menswear calendar in January.

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Bode, who will celebrate the seventh anniversary of his heritage-inspired brand next summer, first jumped across the pond in June 2019 and performed his second show there just before the pandemic hit in February 2020.

“We get back to New York after the show and everyone was sick,” he recalled. It wasn’t long after that offices and shops closed and the world virtually shut down.

“Our plan was never to stop showing,” he said. “It just happened naturally.”

So even as shows were canceled and international travel curtailed, Bode shifted his focus to the 3,200-square-foot flagship that opened on Melrose Avenue in The Angels in February.

“We decided to put all our energies into the West Coast market instead of having a show,” he said.

And it was worth it.

Bode said the store is doing well, as is its original location on Hester Street in New York‘s Chinatown.

“Our growth was really strong last year,” he said. “So now it’s important to grow like we’ve done for the past five years. So while last year we focused on our direct-to-consumer service, next year we will return to Paris.”

She said the European city is “the most important thing right now.” And while the company’s largest direct-to-consumer market is in North America, “from a wholesale perspective, our biggest volume is in Europe and the UK,” with retail clients including Matchesfashion, Browns and Liberty in London, along with stores in Japan and Korea.

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“Everybody goes to Paris for the shows,” he continued. “And while we’ve had great success with virtual dating, we felt it was important to show up again.” She characterized her line as “narrative-driven” and benefits from a live performance as a result.

It also helps expedite the sale of the line when retailers and publishers can shop and view the collection immediately after viewing the show in the same city.

Bode said that while he may decide to do a retail activation in New York during fashion week in February, there are now no plans to replicate the show in the United States.

Bode Man Autumn 2021

Looks from Bode’s fall 2021 collection.

Bode, who won the 2019 Best Emerging Menswear Designer award and the Council of Fashion Designers of America’s 2021 Menswear Designer of the Year award, as well as Woolmark Co.’s 2020 Karl Lagerfeld Award for Innovation, has seen grow your business. substantially in recent years.

The company recently moved from a cramped 2,000-square-foot space in Chinatown to a 10,000-square-foot manufacturing location in Brooklyn, and has been hiring.

“We have quite a large internal study team now,” he said. That includes everyone from drawing and pattern making specialists to seamstresses and cutters who work with her to “scale our unique business along with the collection.”

Bode said that up to 40 percent of her business comes from one-of-a-kind garments that she and the team create from old quilts and repurposed fabrics. These are mainly sold through her own stores and her website and she also creates a more commercial collection with a similar aesthetic that is sold wholesale.

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Bode said that while retail is a successful channel for the company, there are no immediate plans to add more stores. But that can change.

“We are constantly talking about it,” he said. “The Los Angeles store opened up the West Coast market for us in a way we didn’t know existed and completely changed our business.”

She said that because the California store is four times the size of her Hester Street unit, she can carry the entire collection. “New York is more of a jewelry box than a store,” she said, “and the merchandise is constantly evolving because we don’t have the same space.”

But the success of the West Coast store showed the company that any future store doesn’t have to fit any particular mold.

“We are now confident that all stores can have a different feel and still be on brand,” he said. “They don’t need to be mirror images of each other.”

In the past, Bode has said that London is on his wish list for future retail expansion.

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