Brunello Cucinelli Y Essilorluxottica, together for the next ten years
the only me Fashion house Y Essilor Luxottica signed anorth exclusive license I agree that strengthen theY camaraderie
Milan, November 21, 2022 – Brunello Cucinelli Casa di Moda and EssilorLuxottica sign, in Cucinelli House in Milan, an exclusive ten-year license agreement for the design, manufacture and distribution of eyewear under the “Brunello Cucinelli” brand.
The new agreement will enter into force on January 1, 2023 and will run until December 31, 2032. The first collection will be introduced to the market in the first quarter of 2024. This agreement represents an extension of the ongoing collaboration initiated between the two companies. in 2021, which included the launch of a capsule collection signed by Brunello Cucinelli and Oliver Peoples, an exclusive brand of EssilorLuxottica.
Drawing inspiration from culture and beauty, the association’s success is built on a shared passion for superior quality, true craftsmanship, exquisite aesthetics and an understated approach to luxury.
The long-lasting relationship continues thanks to a common vision, a taste for the beauty and elegance of the Italian style, but also thanks to strong personal affinities based on mutual esteem and loyalty.
This new long-term commitment aims to further strengthen the ties between future generations of the two companies, as desired by Brunello Cucinelli and his entire family. They have always seen Leonardo Del Vecchio as a model of humanity and a man of extraordinary class and excellent competence.
Brunello CucinelliExecutive President and Creative Director of Casa di Moda said:
“The choice we made with the esteemed EssilorLuxottica is much more than an agreement. It is a sign of affection and mutual respect between two realities that are inspired by the passion for beauty and for things well done. After all, I have always enjoyed a rerelation to the deceased Leonardo Del Vecchio and I will never forget his words to me: “Look Brunello, I don’t know if my glasses are beautiful, what I can attest is that they are made in the best possible way.” He is a statement I feel that it is very close to the path myself see work. Then I still fondly remember when, in the last days of his life, the spoke of the “beautiful factory” in Setting: for me it was a true source of inspiration and it is no coincidence that our constant commitment is aimed precisely at beautifying our factory more and more in only me. For this reason, I also deeply trust this precious understanding that our respective new generations are called to cultivate for the future.”
Francesco Milleri, The President and CEO of EssilorLuxottica commented:
«We are delighted to continue our journey with Brunello Cucinelli, a luxury lifestyle brand that embodies the glamor of contemporary Italian style. Through our new branded eyewear collections, we will continue to offer beautifully designed and crafted eyewear that embodies the best of the Brunello Cucinelli style for the consumers around the world».
Brunello Cucinelli Fashion house
Brunello Cucinelli SpA is an Italian Casa di Moda that produces luxury items. It was founded in 1978 by the fashion designer and entrepreneur of the same name and is listed on the Italian Electronic Stock Exchange. The Company has always had its roots in the medieval village of Solomeo and is considered an authentic expression of the concept of “Humanist Capitalism”, as it is able to combine strong and constant growth with a business philosophy that addresses the main problems of Harmony with the Creation and Human Sustainability. .
Specializing in cashmere, the brand is currently considered one of the most exclusive brands in the ready-to-wear chic sector, an expression of everyday lifestyle throughout the world. The combination of modernity and craftsmanship, elegance and creativity, passion and human values make Brunello Cucinelli one of the most exclusive and admired ambassadors of Italian style in the world. In fact, the brand authentically expresses the values of tailoring and craftsmanship typical of Made in Italy products and of the territory of the Umbria region in particular, combined with a focus on innovation and contemporary style.
Through healthy, balanced and sustainable growth, the company’s main objective is to obtain benefits with ethics, morality and dignity, respecting the moral and economic dignity of the more than 2,100 directly employed Human Resources and all those who work with them. Corporate web: www.brunellocucinelli.com
EssilorLuxottica is a world leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. Formed in 2018, its mission is to help people around the world see more and be more by addressing their evolving vision needs and personal style aspirations. The company brings together the complementary expertise of two industry pioneers, one in advanced lens technology and the other in the craft of iconic eyewear, to set new industry standards for eye care and the consumer experience around it. . Influential eyewear brands like Ray-Ban and Oakley, lens technology brands like Varilux and Transitions, and world-class retail brands like Sunglass Hut, LensCrafters, Salmoiraghi & Viganò, and GrandVision are all part of the EssilorLuxottica family. EssilorLuxottica has approximately 180,000 employees. In 2021, the Company generated consolidated pro forma revenue of €21.5 billion. The EssilorLuxottica share is listed on the Euronext Paris market and is included in the Euro Stoxx 50 and CAC 40 indices. Codes and symbols: ISIN: FR0000121667; Reuters: ESLX.PA; Bloomberg: EL:FP. For more information please visit essilorluxottica.com.