Fashion brand Value Twenty4 launches a new premium collection… | Fashion

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(MENAFN- Your Wordsmiths) Twenty4’s super trendy premium collection suits Eid festivities as well as the requirements of everyday life, a proposition that appeals to all female shoppers in the Middle East.

Jul 05, Riyadh, KSA: Twenty4, a leading value fashion brand in the GCC region and a subsidiary of BMA International, has launched an exclusive premium collection for women. Launched during Eid, the extensive super-trendy collection features festive wear, work formals, playful casuals and more, offering the best outfit for every occasion.

Twenty4, famous for its value-focused offerings, has doubled down on the quality, texture and feel of apparel in the new premium collection. This marks the value fashion brand’s entry into the premium apparel segment. But true to its reputation for the best affordability in the industry, Twenty4 has priced the new collection reasonably, giving its buyers plenty of reasons to celebrate.

To begin with, the premium collection will be exclusively for women, but soon it will also have options for men and children. Pastel satin suit sets and complementary full floral and geometric prints are wardrobe must-haves. Cheerful casuals also include A-line dresses with three-quarter sleeves, leopard-print satin dresses with puff sleeves, ruffled off-the-shoulder dresses with puff sleeves in calming creams, floral and paisley print shirts, knee-length denim and long-sleeved dresses with print. viscose rayon dresses, all absorbent, light and soft materials.

“If you’re looking for clothing that exudes style, Twenty4’s premium collection is made for you. We’ve harnessed eclectic influence to design these garments, ensuring shoppers have something special for every occasion, from festivals to board meetings. The new collection is also a long-awaited convergence of a value-focused local brand with premium fashion,” said Mushtaq Jaffar, Head of Brand for Twenty4 at KSA.

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On the traditional front, the new collection features enticing cape/shrug jackets in vibrant prints, plus boxy, oversized caftan shirts in jet black. For professionals looking for effortless balance, Twenty4 offers lightweight jackets in clean-lined designs and bold colors to pair with comfortable shorts. Smooth is guaranteed with long line belted blazers and single button notch lapel blazers in baby pink and rare light blue.

“As Twenty4 is a brand that moves with the movements of customers, the launch of the premium collection reflects the growing inclination of buyers in the Middle East towards haute couture. With the new collection and its value-based pricing, we wanted to show that it’s accessible to everyone. I am confident that the new collection will become a segment by catering to buyers from across the region,” added Mushtaq Jaffar.

Twenty4’s value propositions, such as “glocal” offerings, balancing global fast fashion and Middle Eastern sensibilities, have struck a chord with the fashion-conscious generation in the region. Following its recent wave of expansion, Twenty4 now has over 40 outlets in the GCC region and 34 in KSA alone, all strategically located to increase brand accessibility for customers. This customer-centric approach also saw the brand launch WhatsApp shopping in Kuwait, Bahrain, and the United Arab Emirates.

To learn more and browse through Twenty4’s premium collection, click here.

About Twenty Four:
Twenty4, part of the BMA International Group, was launched in 2013 to offer unrivaled quality and value in contemporary fast fashion by keeping up with the latest trends and adapting to distinctive customer needs. As a result, Twenty4 now averages 20,000 unique designs per season, employs over 1,500 professionals, serves 3.6 million customers a year, and has expanded into KSA, the United Arab Emirates, Bahrain and Kuwait with 40 points of sale. Carving a niche for itself at the intersection of conservative fit and modern style, Twenty4 continues to drive affordability, inclusivity and diversity in fashion while making your shopping experience an adventure where something exciting awaits at every turn.

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