Former HGTV and Food Network Executive Launches New Lifestyle Business in CT

SOUTHPORT — During the pandemic, former HGTV and Food Network executive Courtney White and her family bought and moved into one of Connecticut’s oldest fresh flower farms.

But Butternut Farm in Southport is more than just a new addition to your family. It’s also one of the sites for White’s latest venture: a new female-owned lifestyle content creation company with the same name, “Butternut.”

“We really saw this as being inspired by the farm and flower lifestyle,” said White, the founder of Butternut. “That feeling that aspirational, beautiful, escapist lifestyle content gives you is the same feeling we have, ourselves, when we’re working on the flower farm.”

Butternut is based in two locations: White’s family farm in Southport and The Village in Stamford. It’s a joint venture with a media, marketing and investment company called Wheelhouse, which is based in The Village. Together, the companies will create original content for all platforms with a variety of topics, celebrities and emerging talent.

Some work will also be carried out at Wheelhouse’s headquarters in New York and Los Angeles.

White is the former General Manager of HGTV and former President of the Food Network. While there, he saw different sides of the business and formulated what he wanted in the future and with his career.

“This notion of building this dream company would be something that would really empower other creative women, but also an exceptional partner that was very focused on a space of really growing prominence in terms of home and food,” White said. “It really has become a mainstream genre for viewers.”

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White left the Food Network on April 30 and released Butternut on May 1. In early June he announced the partnership with Wheelhouse.