Givenchy offers a new capsule collection in recognition of the 100th anniversary of Walt Disney Co.

Givenchy offers a new capsule collection in recognition of the 100th anniversary of Walt Disney Co. 2a2058be3df8d52b8eebab0363503d1a

givenchy Y Disney have teamed up for a new capsule collection featuring Oswald the Lucky Rabbit, recognizing Lunar New Year and 100 years of Disney.

Created by Disney and its studio artists and known as the precursor to Mickey Mouse, Oswald is the first in character animation history. Earlier this month, Walt Disney Animation Studios unveiled a new Oswald short for the first time in nearly 95 years.

More from WWD

matthew williams, givenchyThe creative director of, worked with Disney to create a “unique world tour” that melds the mischievous and energetic spirit of Oswald with his own aesthetic for Givenchy in a capsule that captures the spirit of adventure.

A campaign image of the Disney x Givenchy capsule.

A campaign image of the Disney x Givenchy capsule.

Oswald’s campaign and world tour will come to life in a mixed reality short film produced in collaboration with Walt Disney Animation Studios and art director and photographer Julian Klincewicz. The journey begins at the El Capitan Theater in Los Angeles and travels through Shanghai, New York, Tokyo and Paris, where Oswald ends up at the House of Givenchy.

Feminine pieces in the capsule include a blue varsity jacket with white sleeves with Givenchy and Paris lettering accenting locations showing Oswald the Lucky Rabbit offering a flower to his love, Ortensia. Wearing a bright red oversized shirt and short tracksuit, Oswald appears on a horse in white framed by bandana-style prints. There’s denim, too, where the two characters return, this time in graffiti-style treatments like multicolored motifs on a jean jacket with Givenchy lettering and its 4G logo, and on jeans decorated with black musical notes and eighth notes. T-shirts in pink, white, black or red and black complete the capsule, while hoodies, tank tops and sweatpants feature the stylized heart-shaped 4G emblem and the Magic Kingdom in white.

See also  Mortgage Professional America Magazine Names Natalie Arshakian to 2022 Elite Women List | AP
A campaign image of the Disney x Givenchy capsule.

A campaign image of the Disney x Givenchy capsule.

For men, there’s a red varsity jacket depicting Oswald riding a bronco to Los Angeles, while a blue button-down shirt frames the character in bandana-style motifs. There are also flashy jeans, T-shirts, sweatshirts and sports outfits.

Accessories range from Disney x Givenchy tennis shoes, totes and small crossbody bags to card holders, phone cases, headphone cases and caps.

A campaign image of the Disney x Givenchy capsule.

A campaign image of the Disney x Givenchy capsule.

Consumers can take part in the digital journey on Snapchat with the Oswald World Painter AR lens, which allows users to color the sky with paint, stencils and passport stamps, highlighting the five cities of Oswald’s Givenchy tour, starting on Thursday. The lens will take users to the Givenchy site to discover more about the capsule collection.

The Disney x Givenchy capsule collection will be available starting Friday in China, Singapore and a Tokyo Ikebukuro pop-up, as well as a Miami Aventura pop-up on Tuesday, and will be available globally on December 30. in stores and at Givenchy. .com. Prices range from $255 to $5,690.

As reported in May, Givenchy said it was working closely with Walt Disney Animation Studios to design pieces featuring such iconic cartoon characters as Bambi, Perdita and Pongo from “101 Dalmatians,” Elsa and Olaf from “Frozen,” and Oswald. the Lucky Rabbit. The project began in May with a limited edition luxury ready-to-wear capsule, the first in the series, followed by a “101 Dalmatians” capsule in July.

In May, Williams said: “Disney has always held a special place in my heart, as it has for so many generations, countries and cultures. As a kid from California and a parent in Paris, Disney has always been a source of meaningful moments throughout my life. It is a true honor to bring together two iconic brands for this project.”

See also  Money Expert Nicole Lapin's Secret to Wealth for Millennial Women

Click here to read the full article.