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“The opening of our first Gucci Valigeria boutique on Rue Saint-Honoré represents the next stage in our ongoing strategy to reinforce our leadership in the travel category,” Gucci Valigeria President and CEO Marco Bizzarri told WWD. in an email.
The house’s travel range occupies a particular place in the house, as trunks, suitcases and hat boxes were the first items founder Guccio Gucci offered after opening his shop in Florence in 1921.
Bizzari explained that the concept for the travel line’s permanent locations was inspired by both the original Florentine store and a three-month window in London to coincide with the launch of the Savoy luggage line which started in October.
The three-month London residency, which concludes at the end of the year, gave a nod to his origin story by taking over the tea shop at The Savoy in London, where Guccio Gucci had been a porter at the turn of the 20th century. His observations of guests coming and going with his exquisite luggage inspired him to start an artisan luggage workshop.
“Gucci Valigeria is a powerful reminder of our Florentine roots and timeless craftsmanship,” Bizzarri said, calling the line a “symbol of [the Gucci] legacy, reinterpreted through the ages for modern travelers and explorers of each era.
The Saint-Honoré store, in particular, was created to be “a portal to our ever-expanding world of travel and discovery,” the executive continued.
Its 2,000 square feet retail the space is spread over two floors, inspired by the heyday of train travel during the Belle-Epoque, vintage lamps and all. Storefronts take inspiration from luggage carts, while the interior’s neutral-toned canvas surfaces and dark walnut furnishings and finishes give an impression of well-traveled opulence.
The ground floor evokes a tony train station, with the cash register disguised as a welcome desk and stacks of luggage as decoration. Travel essentials like pajamas, eye masks, beauty products, and pet accessories will be on offer here. Exotic-skin versions of his weekend bag and signature trunks also feature prominently.
On the first floor, brass bookcases nod to racks found on vintage trains, while the ceiling is modeled after the arched ceiling of carriages. A loom-woven rug with a tartan motif and plush banquette seating give it a cozy atmosphere.
The Paris store offers the full range of Gucci travel line from totes and backpacks to garment bags, hat boxes and suitcases. Among the styles featured are the Gucci Savoy line, which plays with the brand’s monogram, signature stripe and double G hardware, as well as the Gucci Bauletto top-handle bag model.
Trunks will also be available, as well as his newly released version and “Off the Grid” in regenerated Econyl nylon. will also be the first retail debut of the newly launched aluminum trolley case, created in collaboration with Italian luxury luggage specialist FPM Milano.
Sold across Gucci’s physical retail network and online, the travel category has seen “very positive momentum”, following the early November launch of the Valigeria campaign featuring Ryan Gosling and shot by photographer Glen Luchford. This was particularly visible in “EE. UU., Europe and South Asia, where travel and tourist flows have restarted strongly after the relaxation of restrictions related to COVID-19”, continued Bizzarri.
Meanwhile, the vintage luggage pieces included in Gucci’s Vault Vintage releases also generated “great buzz,” he said, attributing this to the “timelessness naturally associated with travel.”
Bizzarri said that the brand will continue to strengthen its offer, both with vintage pieces and with innovations in terms of functions and materials, such as the recently launched aluminum trolley.
More Gucci Valigeria stores are in the works in “other iconic city destinations” around the world, but Bizzarri did not further detail a timeline or locations.
Travel itself is also a longstanding source of inspiration in the Gucci verse in which former creative director Alessandro Michele, who left the brand in November, said that “travel has never been purely physical” for the brand in the launch of the Gosling-led campaign.
“A Gucci suitcase is a magical suitcase,” Michele continued at the time, describing the creatives who had chosen items from the brand as people who “realize the importance of creativity at the service of building imaginary places.”