Gucci was onto something with its “Love Parade” runway show: Hollywood is LA’s most glamorous place to hang out this summer.
Once the shame of the city, with seedy streets and down-and-out costumed characters, Hollywood was a place that made tourists scratch their heads and say, “Is this all there is?” But the neighborhood is finally living up to its gleaming reputation as a destination real stars want to see and be seen thanks to buzzing new hotels, world-class restaurants, rooftop bars and private clubs, all close to where Netflix and Paramount have rented offices. .
On most nights, you can see women in bandage dresses, designer handbags and heels, and guys sporting Dior Jordans, slipping out of fancy cars, slipping into restaurants, waiting in line for bars, and smoking vapes at night. hidden.
Much of the action is centered on seedy Hollywood Boulevard, on the side streets bordered by Cahuenga Avenue to the east and Wilcox to the west. The area is also known as the Vinyl District due to its history of recording studios, one of which is preserved as the Grandmaster Recorders restaurant.
Mama Shelter was the first new hotel to plant a flag on Selma Avenue in 2016, launched by Paris-based hotelier Benjamin Tragono, followed in 2017 by real estate firm Relevant Group’s The Dream, which has invested $1 billion. on projects in Hollywood and downtown. THE
“Hollywood has a unique history in Los Angeles annals, and we thought that if we could curate a truly unique set of dining and hotel experiences, we could appeal to a wide multigenerational and multicultural demographic,” says Dan Daley, CEO and co-founder. of Ten Five Hospitality and a partner in Relevant Group, which also developed The Thompson and Tommie hotels, with their popular Mother Wolf and Ka’Teen restaurants, and Bar Lis and Desert 5 Spot rooftop bars.
The Prospect Hollywood, designed in the Hollywood Regency style by Martyn Bullard Lawrence, and the Godfrey Hotel are also new premier lodging destinations.
The epicenter of the culinary scene is Mother Wolf, chef Evan Funke’s take on Roman cuisine, where fiori di zucca fritti and tonnarelli cacio e pepe shine as do stars like Michelle Obama, Jay-Z and Beyonce, and Jens and Emma. Green. .
Housed in an elegantly renovated Art Deco building that once housed the Hollywood Citizen News, the 10,000-square-foot restaurant is huge by Los Angeles standards and on the weekends it really buzzes.
“Many Los Angeles restaurants are small, quaint, chef-driven; this is a New York London-style restaurant with the grandeur, the opulence and the size of the room,” says Funke, a Los Angeles native who trained with Wolfgang Puck before moving to Italy to master the art of pasta making. and opening his first restaurant, Felix, at Abbot Kinney in 2017. “I knew in my gut that we were going to make some noise.”
At the Thompson, Chef Lincoln Carson’s Mes Amis brasserie, where French meets Farmer’s Market, is another delicious spot, with a crudité platter that’s a work of art, an excellent raw bar, and an onion burger. French. Cocktails with names like “Some Like It Spicy” (gin, lemon, strawberry, and Lo-Fi Dry) contrast with glamorous old Hollywood black-and-white photos on the walls. Upstairs, the rooftop Bar Lis has a Cote d’Azur-inspired vibe and a burlesque night on Wednesdays.
Around the corner at Ka’Teen, guests enter through an Instagram-worthy tunnel made of branches into a jungle-like oasis with a thatched roof, wicker lamps, and abundant palm trees. Chef Wes Ávila serves Yucatan-inspired fare, including tuna aquachile, vegan birria, traditional pork wrapped in banana leaves, and mezcal drinks, including the Witchdoctor, which comes with its own steaming sage stick, for a cocktail that’s also it is a spiritual cleansing.
Desert 5 Spot, on the rooftop of Tommie’s, brings the spirit of “Stagecoach” to Hollywood, with a neon cowboy hat cactus sign, indoor country music, and a weekly boot and bikini bash on Sunday afternoons in the pool.
In Cahuenga, Grandmaster Recorders is a rooftop bar, restaurant, and sexy Studio 71 nightclub all in one, where Anya Taylor-Joy hosts monthly dance parties. The entrance delights with boom boxes, 8-track tapes and other rock ‘n’ roll relics from the circa 1971 studio where David Bowie, Mötley Crüe, Foo Fighters, Kanye West and many more recorded.
The casual 4,500-square-foot rooftop offers views of the Capitol Records building, DJ beats, pizza, and drinks. And the 5,000-square-foot warehouse-turned-dining room, run by chef power couple Monty and Jaci Koludrovic, offers nouveau Italian fare, including a Petrossian caviar cannoli as an appetizer that’s as decadent as it sounds, and a tiramisu made to look like a GMR vinyl. registration, waiting to be opened. The cocktails are named after songs (“Shake Your Money Maker”, “Hard to Handle Now”).
“It’s one of those places where they come to eat, they stay for one night…you start on the roof, you end up in the restaurant, then you end up in the studio and you’ve done three things in one night…Or now you can start here and go to the Thompson , go to Bar Lis. You want that camaraderie and it’s all passable,” says Grandmaster Recorders co-owner Grant Smillie.
Further west on Sunset Boulevard, on the former site of the old Hollywood favorite Ye Coach & Horses pub, the trendy Cal-French Horses restaurant is emerging as a next-generation Les Deux Cafes, Michelle Lamy’s Hollywood hot spot in the 90’s where one could go every night.
Stylist Elizabeth Saltzman is a regular at Horses, which is run by another chef power couple, Liz Johnson and Will Aghajanian, serving up a spectacular smoked salmon and caviar lavash, endive Caesar salad with breadcrumbs, Cornish hen with hot dandelion panzanella, a Sunset Mess dessert, and plenty of Vesper cocktails.
To the east, on Fountain Avenue, chefs Ori Menashe and Genevieve Gergis of Beast and Bavel have just opened Saffy’s, a Nicky Kaplan-designed casual Middle Eastern restaurant jeweler, in an Art Deco building in the shadow of the Scientology Celebrity Center. Hollywood. . Now open for dinner, and soon during the day with a coffee, tea and pastry shop next door too, it’s the kind of place to linger for a while nibbling on shishito peppers, hummus and a spectacular plate of shawarma, while sipping a cherry with tequila. lemonade or orange wine.
Hollywood, like the rest of Los Angeles, can’t get enough of its members’ clubs, either. Renovating the historic CBS radio building, Neuehouse was the first, opened in 2015. Now there’s more.
On August 1, David Bowd, a hospitality veteran of London’s Chiltern Firehouse, New York’s Mercer and Los Angeles’ Chateau Marmont, will open The Aster with his life and business partner, Kevin O’Shea, as part of his Salt Group hotel collection. This is act three for the building on Hollywood and Vine, formerly SBE’s Redbury Hotel and Paul Allen’s club.
Bowd may have been trained by Ian Schrager, who helped usher in West Hollywood’s ’90s nightlife heyday with The Mondrian and Sky Bar, but he’s positioning The Aster differently, as a hotel and club. 35-room hybrid that will try to be a good neighbor to the area’s homeless by providing surplus food from its Lemon Grove restaurant to the Hollywood Food Coalition, and employment opportunities for people in transition.
“We want The Aster to be inclusive and diverse from an employment and membership standpoint,” he explains of the approach, which allows guests to have a membership while they stay, and will emphasize programming, from volunteering to wellness. . Also in keeping with the times, the rooftop restaurant and bars will have a great non-alcoholic program.
Rooms start at 700 square feet and have a residential feel, with dining rooms and dressing rooms, which the founders envision stylists will use during awards season, as well as an on-site recording studio and screening room.
On La Brea Avenue, German fitness conglomerate RSG Group, which also owns Gold’s Gyms, has just opened its first signature fitness concept club, Heimat, in a 1928 building. Spanning 58,000 square feet and five floors with fun California modern interiors, original artwork, and graffiti stairs left over from when the building used to host raves, there are state-of-the-art fitness centers, co-working rooms, a juice bar, spa, pool deck, and restaurant healthy Michael Mina Mother Tongue.
“LA is the birthplace of bodybuilding and fitness with Muscle Beach,” says Sebastian Schoepe, president of RSG Group, of selecting the location for the first Heimat (meaning “home” or “belonging” in German). . “We wanted to create a space that would change the mindset from ‘I have to go to the gym’ to ‘I want to go to the gym.’
“Growth has been moving east from West Hollywood and Beverly Hills because pretty much everything gets done there… We saw the Prizma apartment building under construction, the CIM Group building in the Sycamore District,” he says of the real estate firm. which is developing an eight-story headquarters. for SiriusXM.
One street past Heimat, the Sycamore District on Sycamore Avenue is also home to new French restaurant Gigi’s brasserie, Tartine bakery, Hideaway cocktail bar, and Just One Eye multi-brand fashion and art-filled concept store.
And the momentum isn’t stopping anytime soon.
On Sunset Boulevard, a 22-story, $500 million office building called The Star is being developed, featuring a curvy, sci-fi-looking silver dome construction that would play off the area’s other landmarks, including the Capitol Records building. and the Griffith Observatory. .
After closing in 2021 due to the pandemic, the Arclight Hollywood movie theater and iconic Cinerama Dome took another step toward reopening by receiving liquor license approval.
Will retail stores continue in the area, meaning stores that don’t sell souvenir t-shirts, sex toys, and bongs? Could.
Opened along the Walk of Fame in 2001, the Hollywood & Highland Mall once welcomed 25 million annual visitors. Earlier this year, it was bought by DJM Capital and rebranded as Ovation. A $100 million renovation is scheduled to be completed by the end of August, with new public space and new “locally driven” tenants.
Wolf mother1545 Wilcox Avenue, Los Angeles, motherwolfla.com.
My friends Y bar lis, 1541 Wilcox Avenue, Los Angeles, mesamisla.com; barlisla.com.
Ka’teen Y desert 5 place, 6516 Selma Avenue, Los Angeles, kateenla.com; desertfivespotla.com.
grandmaster engravers1518 Cahuenga Boulevard, Los Angeles, grandmasterrecorders.com.
Horses7617 Sunset Boulevard, Los Angeles, horsela.com.
by saffy4845 Fountain Avenue, Los Angeles, saffysla.com.
the aster, 1717 Vine Street, Los Angeles, theasterla.com.
Heimat and mother tongue960 N. La Brea, Los Angeles, heimat.com; hellomothertongue.com.