Hot Tub Streamer Amouranth Is Using A Bikini To Build An Empire

Hot Tub Streamer Amouranth Is Using A Bikini To Build An Empire aa14e8d3881a77c6982140d7c9c24923

The idea of ​​people going online to view NSFW material is nothing new. For decades, viewers have been covertly opening incognito tabs on their laptops, accessing sites like YouPorn and Pornhub, and consuming adult entertainment from the comfort of their own homes. But for those in the sex work industry, the pandemic has accelerated the momentum of online interactions. Platforms like OnlyFans took off. But while these platforms explicitly allow creators to share sexual content, a number of creators are using more mainstream streaming sites, such as Twitch and YouTube, to share what could be viewed as NSFW content, within reason, and they’re making money and building careers off of it.

For popular streamer amoranthus, the decision to stream sexy content was not the plan from the beginning of her time on Twitch. Instead, it was a gradual transition. “I had never planned on doing it,” he tells Refinery29, “but the opportunity was pretty good and a lot of girls were getting involved, so I thought: wow i could do that too.”

She first joined Twitch in 2016 after the streaming platform invited her to share her cosplay costumes online as a way to promote more artistic content. For years, the 28-year-old Houston content creator, who declined to share her full name, citing privacy concerns, streamed every day and steadily grew her audience on the platform. Then in 2019, shortly after Twitch established the “real life”, now called “Just Chatting”, which allowed creators to connect with audiences in a more face-to-face way, their audience skyrocketed.

amoranthus started doing more outdoor and live content on cosplay events, but also from your backyard and an inflatable pool. With her “pools, hot tubs and beaches”, another category launched by Twitch in May 2021, his followers and income have increased. Often the creator is in a string bikini, sometimes in a cheetah print, other times black and red, perched on a white stool in a maroon and white-rimmed wading pool. A purple neon sign emblazoned with “Shameless” lights up the scene, as Amouranth, along with other creators like Alinity, taste hot sauce or talk about her dogs. In other videos of the same category, he still wears his bikini, but instead play raida popular video game.

Her bikini broadcasts have unsurprisingly proven popular and lucrative. As one of the top creators on Twitch, she now has over 5 million followers. Currently, Amouranth says she earns an average of around $100,000 per month on Twitch alone, with the number increasing based on ads or sponsorships. “It wasn’t too hard to know that it was working for me because my view count went up from about 4000 views [on a video] on average 10,000 and 13,000, reaching 20,000 and occasionally 30,000”.

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Anyone on the internet probably knows that sexually charged or implicit content is a bit tricky. Mainly because the way people view this content changes hugely from person to person, just like for the platforms that streamers might be creating on. Facebook has long been seen as anything but sex positivewhile other platforms like OnlyFans have infamous flip flops, finally landing on the side of supporting and allowing sexual content. Part of the problem with streaming stems from the fact that, at least when it comes to hot tubs, pools, and beaches, there’s a blurry line between what’s considered sex work or sex, and what’s just plain sexy. (It’s important to note that Amouranth doesn’t classify their videos as sex work, but as “variety streaming.”)

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This is an issue that Twitch encountered earlier last year, launching the designated category in response to critics who were uncomfortable with bikini content in the “Just Chatting” category. in a blog post 2021, Twitch shared the company’s stance on streaming hot tub content, stating, “While we have guidelines around sexually suggestive content, being found sexy by others is not against our rules, and Twitch will not take action against women, or anyone in our service, for their perceived attractiveness.” In a statement to Refinery29, the company explained its decision, saying: “Sexually suggestive content, and where to draw the line, is highly complex and highly subjective. In response to community feedback, we have made steady progress over the past year.” to better clarify our position and empower audiences to filter content they may not want to see on Twitch.” Twitch added: “No one deserves to be harassed because of the content they choose to stream, what they look like or who they are, and we will take action against anyone that perpetuates toxicity against transmitters that follow our Community Guidelines.”

For Amouranth, Twitch’s decision to create a category dedicated to this type of content makes sense and he sees it as a positive sign. “I think it shows that they are not deciding to attack women and their bodies and that they support it and just want to find a solution and make everyone happy, their creators, viewers and advertisers. ” she says.

“Companies will use attractive women to attract customers and remain memorable. So I definitely find it annoying, but that’s just the way the world is and instead of feeling bitter about it. I just decided to capitalize on it.”


And follow your own spirit. Much of the general pushback Amouranth has received isn’t coming from advertisers or streamers outside of the more NSFW content, “actually there’s more bias just from certain viewers,” she says. This takes many different forms, from people shaming mostly female creators for showing their bodies on screen, to men who hate to see said women benefit and succeed on a still largely male-dominated platform. . (according to a recent reportin 2020, 65% of Twitch users were male).

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And part of this is probably related to the fact that there’s still a lot of stigma associated with women’s bodies as sex objects, and perhaps seeing them in all their human glory, essentially just existing, whether they’re playing video games, swimming or talking. with followers about your day, it will help curb that. “I feel like it would actually be better for the world if people were more desensitized to human bodies, specifically female bodies,” she says. “If they can get used to seeing girls in bikinis, maybe they’ll stop freaking out and acting weird about it… I feel like this is my body. I’m human. You also have a body. And we should all get over it and look past that and move on.”

Also, in a way, using your perceptions about your body is a way of playing the system to your advantage. “It doesn’t really bother me, because I just see the world as it is,” says Amouranth. “Companies will use attractive women to attract customers and remain memorable. So I definitely find it annoying, but that’s just the way the world is and instead of feeling bitter about it. I just decided to capitalize on it.”

It’s also a smart business decision, both for Twitch and for the creators of the platform. There are several creators on Twitch whose accounts, like Amouranth, are classified as “diverse.” On Amouranth’s channel, you can find hot tub streams alongside videos of his games, host game shows with other creators, and play games or educate viewers about his dogs (he has an exotic breed, a Caucasian Shepherd, that he bought for protect her from stalkers).

Streaming and curating her content in this way has allowed Amouranth to become an entrepreneur, allowing her the freedom to choose her lifestyle and dreams. “I have many animals and I want to have a ranch and more animals. So something that allows me to invest and move wherever I want is really good,” she says. “I don’t have to go through the inconvenience of an office job where I have to clock in for hours.”

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But like most streamers, Amouranth faces tremendous pressure to capitalize on the moment, something he has become even more aware of as viewership has dwindled as people began leaving their homes after the height of the pandemic. And it can be stressful to feel like there’s a clock ticking on your career longevity, and how far behind streamers may be if they need to turn to more traditional careers. Although [I make] a lot of money, as we all use these platforms in the prime of our lives and most people are starting to really get involved in their careers and networks, none of us are doing that in a professional world sense,” she says. So if we got banned everywhere or social media exploded or became irrelevant, it’s really scary to think about having to find a traditional job because we put so many years of our prime time into the media space.”

Earlier this year, Amouranth Announced that he would be moving away from his other platforms, including OnlyFans, and vowed to focus his time on Twitch, including developing a number of shows on the platform. In May, Amouranth produced royal streamer, a game show where popular streamers went head to head in physical competitions. “I feel like my business is in a place where I can make those kinds of investments now and not worry about whether I’m going to have enough money if it doesn’t work out,” she says.

Ultimately, Amouranth is using his success to invest in his profession both online and in real life. She wants to open an animal sanctuary and put a lot of effort into producing more content for Twitch. And her current content is helping her get there. “Right now the resource [for viewers] could initially be like, ooh bikini girlbut there is much more [to me].”

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