IKEA Festival: from dreaming to doing

Nine days, Nine cities, Ten themes to inspire you

CONSHOHOCKEN, Pa., August 26, 2022 /PRNewswire/ — From August 26 to September 10, IKEA Festival will take place in IKEA stores and online around the world. Organized by nine cities, over nine days, focusing on ten themes, the IKEA Festival celebrates the true creativity and inventiveness of people at home.

In IKEA’s latest Life at Home report, 26% of people globally said doing hobbies or personal projects is important to help them maintain a sense of mental well-being at home, and 32% of people said who want to spend more time with their passions During the two weeks of the IKEA Festival, people will be inspired by creators and innovators to take that proactive step from dreaming to doing.

Nine iconic IKEA stores will each organize a day full of creativity and inspiration around ten different themes; food, sports, games, music and dance, nature, fashion and beauty, collecting, arts and crafts, focus and wellness, and pets. These themes will be brought to life through in-store events, live shopping, inspirational content creators from around the world on social media and on an exciting new web platform where you can watch the festival live from anywhere in the world.

marcus engmanncreative director of Ingka Group (IKEA Retail) says: “It has been a pleasure to see IKEA Festival grow in recent years. This time, we are focusing on people who want to spend more time doing their hobbies and passions.” We want to show how a little creativity when making your space your own can have a great impact. A BILLY bookcase is a BILLY bookcase in all IKEA stores around the world. It is when you take it home that it transforms. That intersection is what I want to explore and celebrate during the IKEA Festival.”

Ines SilvaLife at Home Leader at IKEA said: “We’ve partnered with creators and innovators to provide opportunities and spaces for people to come and turn their thoughts into action. It’s a festival of firsts for IKEA, with Live Shopping sessions in our markets throughout Throughout the two weeks, and our first global TikTok campaign, we’ve partnered with up-and-coming content creators from the nine host countries who will turn festival inspiration into reality, showcasing the scale of diversity in our products and how you can try these simple and affordable solutions in your own home. Join the fun and follow #IKEAFestival.

In addition to the nine host cities, the IKEA Festival will be held in many other IKEA stores around the world. With activities like speed dating home furnishings specialists, food trucks serving the latest IKEA food offerings, in-store events, and special offers for IKEA Family members, be sure to check your local IKEA website for see what they have prepared.

IKEA Festival Highlights

The 26 August, IKEA round rock in austin, texas will kick off the IKEA Festival with inspiration on how to transform your living room to co-create music, how to celebrate and make room for your musical instruments and memorabilia, both big and small, and an open-floor nightclub that showcases how you can flex your living space. on a dance floor for neighbors and friends. it’s over IKEA Vienna Westbahnhof in Vienna on August 27 where the iconic store celebrates one year since its opening, and forty-five years of IKEA in Austria. Learn how to make the famous vegan-style Viennese cookies, join a recycling workshop, and watch the live opening of a new curated store inside one of the store’s famous cubes.

IKEA Xuhui, Carry off takes the initiative on August 28, where they prepare for the twenty-five years of IKEA in Porcelain in 2023. Viewers will enjoy a visit to the homes of two home furnishings co-workers with a passion for crafts and comfort food. They will show how to organize the tools and materials for crafting, as well as how to make wall decorations from scratch, and finally how to make plum wine. He returns to the US on September 2 and this time IKEA Brooklyn, New York where highlights include a fashion show in Köket showcasing the best of brooklyn design and advice on workspaces and storage solutions for everything related to fashion and beauty. From altering garments to how to achieve the best lighting for shooting catwalk-style content, to how to easily change your workspace for editing and posting.

On September 3, IKEA Tempe, sydney will take over with a day full of inspiration. With tips from an avid traveler on how to live in a tiny space truck, fresh ideas from a vegan foodie on sustainable plant-based eating, and live music on stunning Sydney Harbor to round out the day. Stockholm takes the reins on September 4 at the newly opened IKEA City in The mall where they invite you a day of play both online and in store. Highlights include live interviews with players from the Swedish national gaming team who will compete in games from the IKEA City store, as well as a visit to the home of a celebrity chef who writes cookbooks from home, using his own kitchen. , as well as a visit to the house of a former athlete who will show his hobby room and his collection of sneakers.

On September 8 you are invited to one of the hotspots of street fashion and lifestyle. IKEA City in harajuku, tokyo is located in a neighborhood famous for street style, anime, teen pop culture and ‘Kawaii’ (the culture of cuteness). Join three live steam sessions to explore fashion tips from an upcoming fashion icon, share your passion for collecting, and get inspired by delicious yet simple recipes. The game will be the focus of the day in IKEA San Sebastián de los Reyes, Madrid on September 9 when they receive. Highlights include a room makeover for a young gamer who wants to transform his bedroom into a gaming sanctuary, and a panel discussion with a psychologist and Gen Z influencers on topics that are important to them in relation to gaming. with mental health and related to games, sports and music.

Completing the festival on September 10 is IKEA decor, paris rivoli. In Paris, viewers will meet a variety of creative and inspiring people. A tufting expert who shares how her living space inspires her every day to make her most beautiful creations. a florist in Paris with an ambitious project to build a Tiny House in the Vosges. And Milo, a cat like no other, shares his morning routine with his human one.

Read more about www.IKEA.com/festival.

Read more about the 2021 Home Life Report.

About Ingka Group

Driven by IKEA’s vision of creating a better everyday life for many people, Ingka Group brings the IKEA brand into millions of homes. Since it was founded by Ingvar Kamprad, we have been united by our culture, values ​​and entrepreneurial spirit. And as we grow, we make it easier than ever for many people to afford a better life at home.

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IKEA Festival: from dreaming to doing rt

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