Inside the new Chanel fragrance exhibition in Paris – World Water Day

PARIS — chanelit’s new exhibition play with your senses

Dedicated to the brand’s fragrances, it’s a fragrance and haute couture circus, complete with a ringmaster at the entrance of Paris’ Grand Palais Éphémère museum and magicians performing card tricks.

“The large number of chanel”, which opens to the public on Thursday, is a tribute to the most famous of the house fragrance, as well as his new library of scents, through a maze of rooms. the exhibit it centers around a carousel covered in twinkling lights, swinging stars, iconic camellia blossoms, and double Cs. Dancers make their moves around a circular stage alongside giant perfume bottles, with curtains that part to reveal hidden passageways.

The grandest number of all, the legendary Chanel No.5, has the most space devoted to its history and legacy. Entering a dark hallway, visitors emerge under a vast starry sky glittering with the Chanel logo. To the side, guests can walk through the history of the fragrancefrom its conception and development through the years.

Original glass bottles are on display, as well as various iterations of the fragrance in powder, perfume and lipstick forms, as well as Chanel’s early experiments with nickel and chrome packaging, shown with some of Chanel’s monochrome clothing designs. Gabrielle Chanel of the time. Visitors come to understand her instinctive vision for creating not only a new, more streamlined silhouette for women, but also what was the precursor to an immersive lifestyle brand.

The artisans demonstrate the baudruchage technique, the hand-tying and wax-sealing technique used in the made-to-order Parfum Grand Extrait, which retails for $3,500. Only nine artisans have mastered the technique, of which six still practice it and two will be available each day through the exhibitis running.

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Photos of Chanel with luminaries like Igor Stravinsky and his lover, Grand Duke Dimitri Pavlovitch, tell their personal story, while a commemorative portrait sketched by Karl Lagerfeld is on display.

Chanel was famous for her superstition and named the house’s signature fragrance No.5 because five was her lucky number. This story is told in an immersive virtual reality display, as Chanel’s avatar walks through the rooms of the designer’s apartment, discusses her decision-making process with perfumer Ernest Beaux, and throws her tarot cards. When Chanel arrives at her pick, attendees in person spray fragrance into the air, an exclusive olfactory vision, wearing much more expensive glasses.

Another room is a marketing masterclass, walking visitors through decades of Chanel ads and playing some of the brand’s most famous commercials. Some high fashion is on display here, like Nicole Kidman’s outfits from the short film directed by Baz Luhrman and others worn by Carole Bouquet and Marion Cotillard.

One gallery is dedicated to art using the Chanel logo, the most famous of Andy Warhol’s No.5 paintings, along with works by long-time collaborator Salvador Dalí and more contemporary artists such as Ma Jun, Laurie Simmons, Burton Morris and Chantel Stoman, among others. The pieces are from the brand’s private collection, normally located in Paris and New York, and are on display together here for the first time.

Entering a dark room, visitors are invited to lie down on a sofa in the style of an old-school analyst, while being asked about personality and scent preferences. The result is a profile that aims to pair guests with one of the 18 fragrances in the Les Exclusifs line. Experts from the fragrance development team act as consultants.

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the exhibition it also takes guests through new scents. A room dedicated to Chance takes visitors backstage at a dance performance, with ballerinas getting ready in tulle skirts and colorful costumes, while official Chanel make-up artists are on hand to create a look. Through another door, the dancers perform on a mini-casino stage, complete with roulette, spinning wheel, and a game of dice. Guests are given a handful of tokens to try their luck, while winners get a prize at the door.

The Coco Mademoiselle exhibit is set up like a control room, with lipstick covers and the sportiest offering from Chanel’s collections: a basketball, a skateboard, headphones, skis, helmets, weights, and even a megaphone, all stamped with double C

The Bleu de Chanel room showcases a cityscape that lights up with musical notes, complete with a chic bar at the back.

Other rooms detail the fragrance ingredients and their collection methods, such as the hand-harvested buds from Grasse, France, and include scent capsules where guests can have an olfactory experience of different notes and olfactory blends.

Visitors exit through the gift shop, which is stocked with a variety of unique items that are sure to be coveted, including Chanel chess sets, playing and tarot cards, puzzles, and an embroidery kit.

The exhibit, which will run through January 9, took more than a year to complete. Admission is free, but must be reserved in advance on the exhibition’s website at grand-numero.chanel.com.