- HARMAN and Havas announce a global partnership for a globally integrated agency model
- The global reach mainly includes creative, media and production.
- The competitive field, in operation since July and organized by roland bergerengaged all major holding companies to find a partner that can serve HARMAN brands globally
- HARMAN’s consumer brands include JBL, harman kardonAKG and mark levinsonamong others
NEW YORK, November 21, 2022 /PRNewswire/ – HARMAN International today announced Havas Group as its global agency of record across all of its brands and territories. The multidisciplinary and cross-market scope covers integrated marketing solutions across all HARMAN businesses and brands, including the iconic consumer lifestyle brand JBL, the home audio systems brand. harman kardonand HARMAN’s B2B technology products, services and solutions for automotive manufacturers and enterprise customers around the world.
Havas Group will offer a global and fully integrated solution that brings together brand strategy, creative, content, media and production, as well as targeted support in social media and influencer marketing. The highly competitive field ranged from July 2022 it involved competition from all major holding companies.
Havas’ global accounts team will work in the regional centers of the Americas, EuropeY Asia as well as through dedicated teams in key markets.
Havas Group will apply its proven integrated Village approach to HARMAN, delivering a globally aligned strategy across markets and disciplines, leading to better local and creative market adoption while retaining local market relevance and agility. Havas Group’s ability to deliver end-to-end production services, a data-driven experience, and a media solution that unlocks meaningful content and scale efficiencies, as well as holistic planning and performance across all channels, were key considerations. in your selection. Havas’ mandate specifically includes taking the JBL brand to the next level of consumer activation.
Havas Group’s new technologies, tools and platforms, as well as its data-centric strategic approach, enable reduced complexity, making it possible to consolidate HARMAN’s roster of agencies.
HARMAN International Vice President of Brand Strategy and Consumer Insights, Juan Livanos said; “HARMAN’s marketing team is strengthening our operating model and building on the fundamental principles of insights, automation, integration, measurement and accountability that will unlock exponential business growth. Havas will be a central partner on this growth journey. We are excited to build solutions we need together, and we know that Havas is as invested in our success as we are.”
President and CEO of the Havas Group, Yannick Bolloré additional; “We are delighted to begin this exciting new partnership with HARMAN. At Havas, we combine agility and global reach, making us a brilliant fit for a growing business like HARMAN with great ambition. It is our spirit of collaboration that comes to life.” and a great opportunity for us to achieve significant growth together.”
HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and businesses around the world, including connected car systems, audio and visual products, enterprise automation solutions; and services that support the Internet of Things. With leading brands like AKG®, harman kardon®Plenty®JBL®lexicon®, mark levinson® and delight®, HARMAN is admired by audiophiles, musicians and entertainment venues where they perform all over the world. More than 50 million cars on the road today are equipped with HARMAN connected car and audio systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people in the Americas, EuropeY Asia. HARMAN is a wholly owned subsidiary of Samsung Electronics Co., Ltd.
About Havas Group
Havas is one of the world’s largest global communication groups. Founded in 1835 in Paris, the Group employs 20,000 people in more than 100 countries and operates through its three business units that cover all communication activities. Havas Group’s mission is to make a meaningful difference for brands, businesses and people. To better anticipate customer needs, Havas has adopted a fully integrated model across its more than 70 Havas Villages around the world. In these Villages, the creative, media, and health and wellness teams work together, ensuring agility and a seamless experience for customers. We are committed to building a diverse culture where everyone feels they belong, can be themselves, thrive, and grow.
More information about Havas Group is available on the company’s website: havasgroup.com
SOURCE Havas Group