Laprey promoted to associate director of athletics for communications

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CHESTNUT HILL, Massachusetts. mike laprey has been promoted to the position of Associate Director of Athletics for Communications, it was announced today by William V. Campbell Director of Athletics blake-james.

Laprey will oversee the day-to-day operation of the communications office, developing communications strategies to promote each of Boston College’s 31 athletic teams. She will continue to serve as the Eagles’ primary contact for the men’s basketball team, while overseeing media relations efforts for the football program.

“We are delighted to promote Mike to this permanent position as Associate Director of Athletics for Communications,” said James. “Mike’s wealth of experience, his longstanding relationships with local and national media, coupled with his core values ​​and strong track record of success in leadership roles are a perfect fit for Boston College Athletics.”

A 25-year veteran of collegiate communications, Laprey joined the Boston College Athletic Communications staff as associate director in 2017 and has served as interim associate AD for Communications since March 2022. Throughout his time at BC, Laprey has led communications and creative content efforts for the men’s basketball team, expanding and enhancing the team’s archives and record books while prioritizing creativity, engagement and audience growth on social media. of the team. He also serves as a secondary sports administrator in the women’s rowing program and is on the organizing committee for the annual Golden Eagle Awards.

Before coming to The Heights, Laprey spent 11 years in Rhode Island, most recently as Associate Director of Athletics for Communications and New Media. He served as Director of Communications and advisor to the Director of Athletics on all departmental matters. As a key member of the athletics external relations team, Laprey was responsible for developing cross-channel marketing and promotional plans with the goal of increasing revenue and brand opportunities. He spearheaded two comprehensive redesigns of in 2012 and 2016 and was a senior administrative stakeholder on the URI Athletics strategic plans in 2012 and 2017. He was a sports administrator for the Rams’ men’s basketball and women’s tennis programs.

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Prior to URI, Laprey spent the 2005-06 academic year at Marquette, the Golden Eagles’ first season as a member of the Big East conference, as assistant director of communications. Prior to his time at Wisconsin, Laprey spent seven years at Iona rising from assistant director of media relations to associate director of athletics. While at Iona, he was in charge of all media relations efforts for all 21 Gaels varsity sports and played a major role in the department’s 2003 rebranding campaign. He started at Iona in 1998, holding a Dual role as postgraduate assistant in the sports information office and assistant coach for the Gaels’ nationally ranked men’s cross country team before being promoted to AD assistant in 2000.

Laprey began his professional career as a media relations assistant at the Big East Conference during the 1997-98 academic year.

A 1997 graduate of Fairfield University with degrees in economics and philosophy, Laprey was an undergraduate assistant at the Fairfield sports information office. He was a three-year letter member for the Stags cross country team and was president and co-founder of the Fairfield University Track Club. He also served as the head manager of men’s basketball for the Stags’ 1995-96 NIT season and served in the same capacity for the women’s team in 1996-97.

He earned a master’s degree in journalism from Iona College in 2003 and is a 2020 graduate of Boston College with a master’s degree in sports administration.