Last Call: Beer Kulture, Brave Noise, Women of Bevolution Launch $15,000 Grant Program; Bud Light names 2 new creative agencies

Last Call: Beer Kulture, Brave Noise, Women of Bevolution Launch $15,000 Grant Program; Bud Light names 2 new creative agencies brewbound last call beer kulture fullwidth

Beer Kulture, Brave Noise, Women of Bevolution launch $15,000 grant program

Beer Kulture, Brave Noise and Women of Bevolution have launched a scholarship program intended to help underserved groups launch businesses in the craft beverage industry.

All three groups are now accepting applications for the Beer Kulture Women of the Bevolution Creator Launchpad scholarship, which is open to “non-binary women and entrepreneurs, brewers, homebrewers, or digital creators who identify as Black, African American, Hispanic, Native American.” Americans, Asians, Pacific Islanders, or other people of color, who dream of bringing a commercial product to market but need the funding and guidance to make it happen.” Applicants must be at least 21 years of age and live in the US.

One recipient will receive $15,000 and will be invited to brew their craft brew at Pilot Project Brewing in Chicago. The dealer will also receive $2,000 in travel accommodations.

In addition to the production and launch of the recipient’s craft beverage, they will receive three months of financial consulting from Genevieve Haughey of Northwestern Mutual, three months of marketing and public relations consulting from Ash Eliot, founder of Women of the Bevolution, and a copy of Beer This is not the beer you’re used to from Kulture.

Ten additional applicants will receive a copy of This Is Not the Beer You’re Used to.

Last Call: Beer Kulture, Brave Noise, Women of Bevolution Launch $15,000 Grant Program; Bud Light names 2 new creative agencies brewbound last call beer kulture fullwidth 2

Bud Light names 2 new creative agencies

Anheuser-Busch InBev (AB) has selected advertising agencies Anomaly and Martin Agency as its new creative partners. Anomaly will take the Bud Light “blue business,” while Martin Agency will get the Bud Light line extensions.

“These award-winning agencies specialize in transforming brands and throughout the process they demonstrated clear and impactful creative visions that will help attract new drinkers 21+ into the Bud Light family,” Alissa Heinerscheid, Vice President of Marketing for Bud Light Blue, and Steve Wolf, VP of Marketing, Bud Light Extensions, in a joint statement. “We couldn’t be more optimistic about what the future holds for Bud Light and look forward to sharing more soon.”

AB put its Bud Light creative under review in June. Wieden + Kennedy had represented the brand since mid-2015, producing campaigns like Bud Light Kingdom with its “Dilly Dilly” tagline.

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Bud Light is the best-selling brand of beer in the US, but sales have slowed in recent years. Bud Light off-premises dollar sales are down -6.2% to over $2.8 billion, while sales per case are down -10.1%, YTD to 7/7 August in convenience stores and multiple outlets tracked by market research firm IRI. That -6.2% decline equates to $190 million less in sales year over year. Bud Light has a 10.55% share of beer category sales, the firm said.

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Mina and Steven Shulz, owners of E2W Brewing

Man accused of killing owners of E2W brewery

Shaun David Rose has been charged with two counts of first-degree murder in the deaths of Mina and Steven Shulz, according to fox 13.

Mina and Steven Shulz, both 51, reportedly operated a home nanobrewery, E2W Brewing, in Olalla, Washington, and planned to open a taproom on the site, according to the report. Kitsap Sun. Steven ran the business side of the brewery, while Mina served as brewmaster, the outlet reported.

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NBWA Stock Compensation and Benefits Study Preview

The National Beer Wholesalers Association (NBWA) has shared a preview of the findings in its Compensation and Benefits Study. According to the trade group, “real wages have been steadily rising in the industry for several years. However, balancing wages and benefits with recent cost-of-living increases will remain a challenge well into next year.”

Some of the highlights of the latest study include:

  • One in three employees have sales roles, with the route salesperson at the helm. Median salaries for route sales positions increased more than 6%, according to the 2020 survey. The median annual salary for that position is $59,000, with a range of $53,105 to $65,400.
  • Another third of distributor jobs are driver/delivery roles. Median wages for delivery drivers increased more than 10% from the 2020 survey. The median wage for delivery drivers is $24.52 per hour, with a range of $22 to $27 per hour.

The full report is available here for NBWA members..

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Model launches campaign to reward college fan

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Modelo has announced a consumer contest to award a college football fan a prize of $100,000 as his “full-time fan” salary, in connection with the brand’s sponsorship of the college football playoff.

“Model knows that being a dedicated college football fan is no easy job: it involves late nights, early rises and long weekends,” parent company Constellation Brands wrote in a press release. “For that reason, Modelo is celebrating college football fans by giving them the opportunity to show off their hobby full-time and win a $100,000 ‘salary’ prize plus a trip to the College Football Playoff National Championship in Los Angeles. in January 2023 at the Model Contest for full-time fans.”

Contestants can enter by submitting a photo and a 200-word essay explaining why they are the most dedicated college football fans. Entries are accepted now through November 6. Modelo teamed up with ESPN soccer analyst Desmond Howard to evaluate all submissions and select a winner, who will receive the award from Howard during the championship game in January 2023.

“Modelo is ready to take its role as the official beer of the college football playoff to the next level by celebrating the fighting spirit that comes with being a college football fan every day,” said VP of Brand Marketing for Modelo. Model, Greg Gallagher, in the statement. release. “We’re excited to see fans stick with their team through thick and thin and reward that passion with well-earned compensation with the help of our teammate Desmond Howard.”

Modelo is the second best-selling family of brands in the beer category behind AB’s Bud family. Dollar sales of Modelo’s offerings are up +18.2% to $2.369 billion in the year to August 7 at grocery and convenience stores, according to market research firm IRI.

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Wisconsin’s Brasserie V to close after 15 years

Madison, Wisconsin-based Brasserie V, a European-inspired gastropub that focused on Belgian beers, will close its doors for good on Saturday, August 27, its owners announced “with a heavy heart.” social networks.

“We are so proud of our 15 years of bringing a little bit of Belgium to Monroe Street,” owners Matt and Andrea Van Nest wrote on Facebook. “We would not have reached this milestone without the talent, dedication and hard work of all of our amazing staff over the years. They have all been an integral part of the Brasserie V experience, and we are grateful.”

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The Van Nests pointed to staffing challenges, including the costs of providing medical care and paid time off, which Brasserie V provided because its owners “always believed it was the right thing to do,” as the reason they decided to close.

“The reasons are complex, but it boils down to the consistency of what we can deliver on a daily basis,” they wrote. “With the staffing challenges in today’s market, it has been difficult to provide a stable and consistent work environment for our staff.”

Unlike other recent closures in the hospitality industry, the Van Nests noted that Brasserie V’s staffing challenges began to unfold in the last five years, before the pandemic. They cited the Madison area’s 20-year stagnation in population growth for the 20-29 age group as a driving force behind the labor shortage.

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Milwaukee Ale House will close next month

Milwaukee Ale House, the brewery component of Milwaukee Brewing, will close for good on September 11 when its lease expires.

“After such a long stay here on the water, we are losing our beautiful home, and the city is losing a staple in the restaurant and beer scene,” the company wrote in a statement. Facebook. “However, in true Ale House fashion, we’ll be drinking kegs and frying curds to the last.”

Both the Milwaukee Brewing production plant and the brewery were put up for sale in March, together or separately, as turnkey operations. Asset disposal firm New Mill Capital confirmed an unnamed buyer for the production brewery last month, which OnWisconsin.com identified as Chicago-based Pilot Project Brewing. That sale, which did not include the brewery or intellectual property, is expected to close on August 30.

Milwaukee Brewing was founded in 1997. Last year, the brewery produced 10,025 barrels of beer, a 103% increase over its 2020 production of 4,940 barrels. With the increase in production volume, Milwaukee Brewing has nearly recovered to its pre-pandemic levels (10,674 barrels in 2019).