French luxury fashion house Louis Vuitton will soon open its first luxury hotel. The location? Its corporate headquarters in Paris.
In addition to serving as a hotel, the 3,716-square-meter headquarters will also serve as retail space and house the brand’s largest store in the world.
How Louis Vuitton continues with his plan
The plan to transform the corporate headquarters on Rue du Pont Neuf into a Louis Vuitton hotel was shared by the brand’s president and CEO, Michael Burke, in an interview with Daily women’s clothing (world water day).
Louis Vuitton’s corporate headquarters are located near the 13th-century Saint Germain l’Auxerrois church in the 1st arrondissement of Paris.
Burke stressed that the view from the place is “spectacular.” Iconic monuments, such as the Eiffel Tower and Notre-Dame de Parisare visible, and you are going to sacrifice your corporate office for a more ambitious plan.
Burke also noted that the fashion house’s presence helped transform the area in 18 months.
The brand’s parent company, LVMH Moët Hennessy Louis Vuitton, spent close to $1 billion acquiring and renovating La Samaritaine in the surrounding area. LVMH has described the place as the “biggest beauty store in continental Europe”.
French President Emmanuel Macron, Paris Mayor Anne Hidalgo and LVMH President and CEO Bernard Arnault attended its inauguration on June 21, 2021. It opened to the public with 12 restaurants, Loulou concept stores and Rivoli, and other experiences two days later.
“No other department store has such compelling links to the two sides of Paris, one committed to the historic economic vitality of the recently renovated Les Halles and the other overlooking the Seine, offering the most beautiful view of the most beautiful city in the world. ”, Arnault said in a statement at the time.
LVMH has also unveiled the Cheval Blanc hotel and the first Paris branch of Italian pastry shops, Cova, in the same neighborhood.
The complete transformation could take around a decade.
According to Burke, Arnault has more plans for the brand and its association with Paris.
“It will take another 10 or 15 years to get it to where we think it should be,” he said.
As part of the transformation, Louis Vuitton will house an experiential space called LV Dream, starting December 12, 2022 for one year. It will offer unique experiences to visitors, including a chocolate shop by Cheval Blanc Paris head pastry chef Maxime Frédéric, a gift shop, and collaborative works between artists and Louis Vuitton.
Burke revealed that the area the pop-up will occupy could eventually become the location of Louis Vuitton’s largest store.
“It’s going to be a work in progress for the next 10 years. The exhibit space has a one-year lifespan and then next year we’re going to do something else,” she added.
Louis Vuitton is not the first historic brand to undertake such a transformation. Christian Dior and Fendi have in the past converted their office spaces into more inclusive areas, housing everything from shops to restaurants and from a workshop to a hotel.