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Burn Boot Camp Executive Team Restructuring Prepares for Global Expansion
August 02, 2022 // Franchising.com // CHARLOTTE, NC – Burn Boot Camp is proud to announce the appointment of co-founder Morgan Kline as CEO, further strengthening the brand’s outlook in the fitness industry. While other gyms focus on aesthetics, Burn Boot Camp has always taken a different approach by placing an emphasis on improving confidence and performance through community-based fitness. With this recent appointment of its first CEO, Burn Boot Camp is poised to achieve its goal of expanding global locations while staying true to its philosophy of empowering women.
Morgan Kline’s first mission will be to continue establishing Burn Boot Camp’s competitive position by expanding the reach of its value offering to women.
“Nothing is more empowering than having confidence in yourself. Being proud of the woman you see in the mirror every morning is a feat many strive for but few experience,” shares Morgan Kline, CEO of Burn Boot Camp. “From inception, Burn Boot Camp entered the market as a women-focused boutique gym franchise created for her and her family. As we celebrate our gym’s 10-year anniversary this year, I am incredibly inspired and motivated to embark on this next chapter of the Burn legacy serving as its CEO, with our ‘Burn Nation’ dedicated to giving women the confidence they deserve in a world that is so connected to social media and unrealistic body image messages.”
Former CEO Devan Kline will assume a new visionary role in which he will have a sharp focus on the strategic architecture of the next evolution of Burn Boot Camp’s creative business efforts, nurturing key relationships and working closely with gym franchise partners to realize their collective potential.
A natural integrator of all business functions, Morgan Kline previously worked as an analyst at Kellogg Company and served as CFO of Burn Boot Camp, followed by COO. His tenure in this experience has given him a successful foundation as CEO, allowing him to seamlessly integrate all business components and deliver a more significant and effective impact across all locations and the community they serve.
Regarding the leadership shakeup, Devan Kline shares, “I always felt Morgan would be the natural CEO for long-term growth before I even considered it. I knew that once we got the unit profitable, a team of strong leadership and operations infrastructure, my job of building the foundation as CEO was done. Morgan’s eclectic energy and sales and marketing prowess in the fitness world brings next-level sophistication to our operation.
You will continue to drive the Burn Boot Camp business as a visionary, where you will focus on envisioning future initiatives, building and maintaining key relationships with franchise partners and team members, and solving complex problems to further drive Burn Boot Camp awareness.
The power duo is a testament and best-in-class example of how equality of effort, mutual respect, and collaboration have proven that working together, in sync, can lead to a successful gym franchise. They have worked side by side for the last 10 years, building Burn Boot Camp into a thriving community.
SOURCE Burn Boot Camp