Meliá and Rafael Nadal announce new lifestyle hotel brand ZEL

Tennis player Rafael Nadal and Gabriel Escarrer, CEO of Melia International Hotelstoday announced the new lifestyle hotel brand CONTINUE in Madrid. ZEL is a new resort hotel and urban leisure brand that will debut in Spain, followed by key destinations in Europe, the Middle East, Asia and America.

The joint venture between these two global brands, both with Mallorcan roots, aims to achieve constant international growth and capitalize on their distinctive Mediterranean character. ZEL will also include a range of strategic partners involved in its international expansion, across various sectors including F&B, design, wellness and technology.

Escarrer states: “The result of combining the inspiring leadership of Rafael Nadal and Meliá’s 65 years of experience in creating luxury hotels and managing hotels is the unique brand we present today. Travelers are going to love it and we will surprise the new generations with this innovative hotel brand, full of energy and with a new interpretation of well-being and a sustainable business model. We are happy to finally be able to announce our collaboration on this project with an icon, both personally and sportingly, such as Rafa”.

Rafael Nadal adds, “As a Spaniard, Mallorcan and global traveler, the launch of our hotel brand is a project that I have had in mind for a long time. ZEL is synonymous with feeling good at all times, enjoying life and how we live it throughout the Mediterranean. I was very attracted to this new concept that we have been working on with Meliá since the beginning. I am sure that ZEL will be a great success and will achieve considerable growth and will be enjoyed by all our guests, which in the end is the reason why we are creating it”.

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The growth plan foresees the addition of more than 20 hotels in five years, focusing on destinations that attract top quality leisure travelers and “bleisure” hotels in the key regions where Meliá Hotels International operates in Europe, America, the Middle East and Asia. The brand’s initial objective is to grow in destinations on the Mediterranean coast and in capitals such as Madrid, Paris and London, but the first ZEL hotel will open in Mallorca in 2023.

ZEL: a celebration of the Mediterranean lifestyle

The project is based on the positioning of both brands as ambassadors of Mediterranean values ​​and lifestyle: passion for the outdoors, delicious cuisine, commitment to architecture and design to offer spacious and bright spaces, with connection as a priority with nature, the sky and the sea. Guests of the ZEL hotel will be able to take care of body and soul through wellness experiences, which they can organize to their liking, with both personal and group activities of physical exercise and fitness.

ZEL offers an inspiring new home-away-from-home experience that evokes the Mediterranean lifestyle, with a courtyard at the heart of the hotel acting as a focus for flow and connection. The patio is a prominent architectural element throughout the Mediterranean, and will give way to other spaces such as terraces, rooftops or beach clubs that will be the places of life in the open air, and where guests will be able to admire the panoramic views of a dazzling environment. . This is combined with an organic atmosphere and casual design, local cuisine, natural wellness and unexpected and vibrant shared experiences. ZEL guests will also have access to a digital community where they can share their experiences and continue enjoying the lifestyle after their stay.

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One of its many highlights will be the promotion of social encounters, interactions and experiences through a series of “pop-up corners” dedicated to crafts, beauty or the tasting of products with associated brands.

Source: Melia
Source: Melia
Source: Melia

About Meliá Hotels International

Founded in 1956 in Mallorca (Spain), Meliá Hotels International operates more than 380 hotels (portfolio and pipeline) in more than 40 countries, under the brands Gran Meliá Hotels & Resorts, Paradisus by Meliá, ME by Meliá, Meliá Hotels & Resorts, The Meliá Collection, INNSiDE by Meliá, Sol by Meliá and Falcon’s Resorts by Meliá, as well as a wide portfolio of hotels affiliated with the “Affiliated by Meliá” network. The Group is one of the world’s leading resort hotel companies, leveraging its experience to consolidate the growing leisure-inspired segment of the urban market. Its commitment to responsible tourism has led the Group to become the most sustainable hotel company in Spain and Europe, according to the latest S&P Global Corporate Sustainability Assessment (Silver Class). It is also ranked seventh in the Wall Street Journal’s list of the 100 most sustainable companies in the world (and leading travel company) and is the only Spanish travel company included in the Financial Times’ “Europe’s Climate Leaders 2021” list. . Meliá Hotels International is also included in the IBEX 35 of the Spanish stock market. For more information visit