MINISO celebrates the milestone of 200 local stores in India on its 5th anniversary of entering the Indian market

NEW DELHI, August 31, 2022 /PRNewswire/ — Lifestyle retailer MINISO rounded out August with a series of events at India, joining its local stores to celebrate five years of growth in the country. The month saw MINISO hold the India Investment Project Exchange conference which highlighted the signing of Letters of Intent for 60 new stores, followed by a mega anniversary party organized with around two hundred local MINISO stores inviting the local customer to enjoy exciting offers. , free giveaways, and fun-filled activities.

More than 139 guests attended the conference held at the Westin Gurgaon, New Delhiincluding new and old MINISO franchises store owners. Over the past five years, MINISO has attracted franchisees from a wide range of sectors, including international trade, real estate and retail, who share MINISO’s passion for bringing quality and colorful lifestyles to customers with products premium and high quality, as well as aiming to take advantage of the success of the brand to further strengthen and innovate the business model.

“Good, high-quality design combined with a unique shopping experience is at the core of MINISO’s business strategy. Together with MINISO’s franchisees and stores in IndiaWe have strived to build a customer-centric, value-driven brand image with fantastic products and inspiring store experiences that have helped create so many business success stories,” said beautiful youGeneral Manager of Foreign Operations of MINISO.

“In addition to our unparalleled in-store services, we also provide a full package of support – from location selection, décor and staff training to promotion, management and marketing – for our franchisees, working closely together with them so they can replicate those success stories,” said tyrone lihead of MINISO India.

dk, a franchisee with over 20 years of experience selling food ingredients and electronic products to countries including PorcelainUAE, and Nepalowns one of the largest MINISO franchises in India and has earned annual investment income from MINISO exceeding INR 200 million. Franchise stores operated by another MINISO India partner at airports have also seen double growth in revenue.

MINISO has grown rapidly in India in the last five years, with the number of stores increasing by 45 percent compared to 2019 before the pandemic. Meanwhile, MINISO has developed a plethora of customized products based on customer research to better meet the needs and lifestyles of local customers, such as perfumes that are more in tune with the olfactory experience of local consumers or nail polishes. of nails that last longer. These, along with other fragrances, skin care products, household products and soft toys, are highly sought after by Indian consumers, with the share of perfume, candle and soft toy sales increasing by 14 percent. percent of total sales in the last three years. During the Diwali Festival, MINISO scented candles became a popular item with many buyers sharing their choice online.

MINISO’s plush series is one of the top 10 contributors to brand sales in India. They are one of the most sought after products by influencers to take photos and hot topics on the Internet. Customers responded enthusiastically when the brand launched the “Penpen2PENPEN” initiative in June. the plush The toy version of Penpen, the campaign mascot, sold out immediately after its release.

MINISO also blended its brand messages with local culture and festive spirits by creating a series of events for Indian customers, such as Holi Festival activities and perfume-themed campaigns. Meanwhile, MINISO has activated media and online channels to increase its customer reach around the world. Indiainviting them to join social communities where they can discover amazing discounts and enjoy the fun of online shopping.

For more information please visit MINISO India websiteor contact [email protected] for details on business cooperation with MINISO at India.

About MINISO

MINISO (NYSE: MNSO) operates its global business under its brand slogan “Life is for fun.” Today, MINISO has successfully entered 100 countries and regions and opened more than 5,000 stores around the world, covering major business districts in world-renowned cities such as New York, The Angels, Paris, London, Dubai, sydneyY Istanbul. MINISO will continue to create high-quality and joyful life experiences for hundreds of millions of consumers around the world.

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MINISO celebrates the milestone of 200 local stores in India on its 5th anniversary of entering the Indian market rt

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