MINISO opens its 2,000th store outside of China, bringing quality, affordable and designer products to Lyon, France

PARIS, October 4, 2022 /PRNewswire/ — In October 1stSt.2022, Chinese lifestyle retailer MINISO (NYSE: MNSOHKEX: 9896) released its 2000the shop outside Porcelainbringing its signature fun, affordable, lifestyle products designed to Lyon, France. Marking the latest step in the brand’s global expansion since 2015, the new store is the brand’s 18th in France in general, in his fifth city.

The store, strategically located in the Saint Genis 2 shopping mall, which attracts six million visitors a year, extends 200mtwo and is wheelchair accessible, with spaced shelves 1.4m apart for easy navigation. The store layout is divided into MINISO licensed themed collections such as We Bare Bears, Disney, Minions and Toy Story, allowing shoppers to discover old favorites and new collections all in one exciting and engaging visit.

One day before the inauguration, the renowned musician, actor and co-founder of MINISO, Ariel Wizmann, made an appearance in the store. The opening day was greeted with enthusiasm, with the first 100 customers collecting MINISO-branded goody bags and cupcakes as a token of appreciation. The opening ceremony was attended by jonathan sibonifounder of Luxurynsight and co-founder of MINISO France, and CEO of MINISO France, Nicholas King.

“We brought MINISO to France in 2020 and the brand has been very well received by French consumers ever since, so we are delighted that our lyons store marks the milestone 2000the shop outside Porcelainsaid Rey. “It has been brilliant to work with our partners at MINISO China headquarters throughout this journey, providing fantastic support and resources in designing and developing localized products in European markets.”

MINISO opened its first store in France in Paris in October 2020. Two years later, the retailer now has stores in five cities: Paris; lilac; Nantes; Calais; Y lyons. By the end of 2022, the brand hopes to expand its French network to a total of twenty points of sale throughout the country. At MINISO France, plush toys are the best sellers both in store and online. Toys, gifts and stationery have also been the main contributors to sales in recent years.

“It has been a great pleasure for us to be able to work with our exceptional franchisees in France,” said Vincent Huang, VP of International Operations at MINISO. “We are determined to continue expanding our franchise business model and strengthening ties with partners around the world, making MINISO successful as a local and global retailer.”

Founded in 2013 by Chinese businessman, Mr. Jack YeMINISO has rapidly grown to approximately 5,200 stores worldwide as of June 30ththe2022. In Europe, the brand is currently present in around 200 locations. Weather Porcelain remains the brand’s largest market, the 2000the Overseas store is a milestone in the global development of the brand.

For more information please visit https://www.miniso.fror contact [email protected] for details on business cooperation with MINISO at France.


Global value retailer MINISO (NYSE: MNSO, HKEX: 9896) offers high-quality household goods, cosmetics, food, and toys at affordable prices. Since its debut in 2013, from June 30, 2022, MINISO has rapidly expanded to approximately 5,200 retail outlets worldwide. Sleek in design and packed with the latest must-haves, MINISO retail outlets make it possible for everyone to have a little fun all the time by enjoying life’s little surprises.

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MINISO opens its 2,000th store outside of China, bringing quality, affordable and designer products to Lyon, France rt


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