Muc-Off has announced that 10% of their July profits on select lines will be donated to a number of women’s cycling organizations.
By partnering with seven nonprofit organizations that help break down barriers between women and bicycles, the funding commitment will provide support for women starting out in the sport and looking to take the next step. The campaign is launched under the banner #MoveOver and is described as a “celebration of the revolution in women’s road racing, building momentum behind the movement as female cyclists from around the world vie for space and fight to overcome the adversity”.
Women’s cycling organizations that will benefit include Cycle Sisters, Black Girls Do Bike, Homestretch Foundation and Women’s All Ride Collective, among others.
“Muc-Off has provided the Homestretch Foundation with incredible products for the past two years, allowing our professional riders like Siobhan Kelly (CAN) to keep their team running at the highest level, but this generosity goes far beyond bikes. clean. Muc-Off recognizes that women and men are not treated the same in professional cycling, and they are doing something about it by supporting women and making change happen. I am so proud to be a part of Muc-Off’s #MoveOver initiative to make cycling a better place for women. Thank you Muc-Off! As we say at Homestretch Foundation – Together we get ahead. Thank you for embodying this mission,” said Kathryn Bertine, Executive Director and Founder of the Homestretch Foundation.
#MoveOver coincides with the long-awaited return of the Tour de France Femmes avec Zwift, in which twenty-four professional teams will battle it out for a record prize fund of €250,000, in a grueling eight-day stage race between the 24th and 31st of July. The event, which comes more than three decades after the last women’s Tour de France in 1989, will see the peloton prepare to start on the Champs-Élysées in Paris, staged as an unprecedented double bill, as the men’s race final. the race concludes the same day at its traditional finish point in the heart of the French capital.
Muc-Off has further marked this pivotal moment by launching a limited run of a special edition ‘Move Over’ of the brand’s iconic OG bike cleaner, featuring graffiti-style female empowerment themed quotes and illustrations. This is intended to amplify the footprint of the campaign and is an additional brand tribute to the campaign. The ‘Move Over’ edition bottle is available direct from muc-off.com only.
“This is a pivotal year for women’s cycling. The success of this year’s Tour de France Femmes will dictate the future of our sport. Our initiative to pay our women the men’s minimum wage is an important step towards achieving parity and allows our athletes to focus solely on riding. We are proud to work with Muc-Off and it is exciting to see a campaign like #MoveOver championing women’s cycling, raising awareness of key issues and hopefully making a lasting impact on the sport.” EF Education-TIBCO-SVB.