Today’s empowered woman must be equipped with all the information that will help her to safeguard her interest, especially against the crime of the 21st century: counterfeiting, fraud of fake products.
Mr. Nakul Pasricha, President of ASPA (Authentication Solution Provider’s Association) shared: “Women are the world’s largest consumers; collectively, they drive the majority of consumer purchases. They are also natural nurturers and caretakers; as they shop whatever, they always have the best interest and safety of their family They need to be more empowered with the correct information to make sure they don’t fall victim to the sale of fake products They need to be more aware of counterfeiting and how they can avoid buying these products with simple steps.”
Let’s look at common scams that primarily target women and how women can protect themselves from them:
Online shopping scams – Fraudsters are increasingly exploiting online platforms to sell counterfeit or counterfeit products, such as imitated clothing, FMCG products, cosmetics, electronic products, mobile phones, etc. Many women are attracted by great deals, exclusive discounts and free gifts. Scammers are always looking for opportunities to make these offers believable, so they often masquerade them on special occasions like Raksha Bandhan, Diwali, Holi, etc. One should always make sure that the offer and the seller are legitimate, not just an overnight flight. fraud.
Fake Cosmetics – According to the data, in India, cosmetic products are among the most counterfeited products in FMCG. The market is riddled with fake cosmetics, including makeup, hair oils, body lotions, shampoos, soaps, body washes, hair dyes, etc. And criminals try to trick women into buying these fake products by offering attractive discounts in retail stores and online. shopping platforms These products are made with low-quality ingredients or harmful chemicals and do not meet quality standards; therefore, its use can lead to serious health risks. Customers need to be more aware of buying and using these fake products. Purchase the product from an authorized or trusted retailer or e-tailer. Most of the established and responsible cosmetic brands protect their products with good quality and safe packaging. Therefore, a fake product instant giveaway is flimsy, damaged, or defective packaging. In addition, you have to be attentive to the consistency of the product or irregularities in the smell and texture. It is advisable to do a skin test before using the product to avoid severe damage.
Fake car parts – Rich young women are also driving car sales now. It is a fact that there is a serious problem of counterfeit auto parts and accessories. It is worrying to know that 20% of traffic accidents in the country can be attributed to counterfeit auto parts. One must be very careful when using a new auto part. Always check the authenticity features on the packaging. Most auto parts come with secure packaging consisting of security hologram, ink, and QR codes, which can easily verify the authenticity of the product.
Women are natural nurturers and protectors. By paying a little attention and following simple steps, you can make a big difference and avoid buying fake products.
(This article is attributed to Mr. Nakul Pasricha, President of ASPA (Authentication Solution Providers Association))
(Disclaimer: The views expressed in this article are those of the author. They do not reflect the views of India TV)