Paris Hilton introduced the new fragrance Love Rush on her first wedding anniversary

NEW YORK, November 14, 2022 /PRNewswire/ — Paris Hilton and Parlux LTD. announced the launch of love feverthe fragrance Hilton personally created and wore on her wedding day, now available to the public for the first time to coincide with her first wedding anniversary, November 11.

love fever It’s a bold, eye-catching, yet sentimental addition to the Rush Collection that exudes romance, elegance, and love. The scent encapsulates some of the most luxurious florals, including notes of Italian bergamot, white apricot nectar, lush gardenia, sandalwood, and vanilla orchid, bringing out the radiance and allure that comes with finding forever love.

“This is my most intimate fragrance to date, the perfume I wore on my wedding day. Ever since I was a little girl, I dreamed of my wedding day and this fragrance made it even more special and memorable. Every time I wear love feverI feel immersed in true love and happiness,” says paris hilton.

Paris sat down with Firmenich perfumer Clement Gavarry to share his very personal vision of the fragrance he would wear on his wedding day. She brought her then-fiancé, now her husband, so he could share in the development of the wedding fragrance of her dreams. Says Gavarry, “It was important to me to capture the essence of Paris’ adoration for her new marriage. I was drawn to her passion for love, real and unconditional, that I could see in her eyes. I knew instantly that this fragrance was needed to represent the love story from Paris. I combined celebratory ingredients to capture the essence of the perfect love: exciting, sweet and romantic.”


Wrapped in radiant white, love fever It features a beautiful white cap in the form of an elegant dress bodice leading to an elegant shimmering glass bottle, revealing the fragrance of the heart fluttering within.


TOP – Italian bergamot, mandarin zest, white apricot nectar
HEART – white dahlialush gardenia, Tunisian orange flower
BASE – Sandalwood, Musks, Vanilla Orchid

Paris recently hosted a long-awaited party to celebrate the launch of its global media company, 11:11 Media, with a full day of events and programming, including an all-night carnival in “Slivingland,” celebrating pop culture, art, music, fashion and love. and Paris’s love of technology. As part of the day, which also coincided with the first anniversary of her wedding, Hilton launched love feverits 29th fragrance since 2004. To integrate fragrance into the carnival, Parlux LTD organized a fragrance exhibition area for guests to discover and smell the new fragrances. love fever fragrance and play the iconic “Roll a Ball Horse” game, which was reimagined as “love fever to the Altar”.

In December 1stParis Hilton Fragrances marks a beauty industry first as Hilton becomes the first person to do a metaverse fragrance signing on Roblox to celebrate the launch of love fever. This virtual fragrance signing experience begins in the “Tunnel of Love” where the player will have an interactive experience. Players will see footage of Hilton’s wedding and must guess the ingredients of the new Love Rush fragrance before entering the Paris Perfumery, where they can meet the avatar of Paris to sign a bottle of love fever.

“As Paris is the ‘Queen of the Metaverse,’ we are proud to partner with Paris to create a beauty industry for the first time and make the first fragrance label in the metaverse. This immersive experience is open to global fans of Paris and provides a fun, modern and interactive experience to learn about the new love fever fragrance,” says lori singerPresident of Parlux LTD.

AVAILABLE $75, 3.4 fl. oz/100ml EDP; exclusively in


In 2004, Hilton launched a perfume line in conjunction with Parlux LTD. The first fragrance of him, paris hilton for Women, became an international best-seller and was soon followed by a men’s fragrance of the same name. The success of his eponymous fragrance line has led to a number of men’s and women’s fragrances being released each year, making his brand one of the best-selling celebrity fragrances around. paris hilton now has 29 perfumes in the Parlux LTD fragrance base. paris hilton for Women (2004), paris hilton for Men (2004), Just Me by paris hilton for women (2005), Just Me by paris hilton for men (2005), Heiress of paris hilton for women (2006), Heir to paris hilton for men (2006), can can by paris hilton for women (2007), Fairy dust by paris hilton for women (2008), Mermaid of paris hilton for Women (2009), Tease of paris hilton for Women (2010), Paris Hilton Passport Collection for Women: paris hilton in south beach, paris hilton in Paris, paris hilton in tokyo, paris hilton in Saint Moritz (2011), Dazzle (2012), Can Can Burlesque (2013), With Love, paris hilton (2014), Paris Hilton Limited Anniversary Edition (2015), Paris Hilton Heiress Limited Edition (2015), Gold Rush Paris Hilton (2016), Gold Rush Man Paris Hilton (2017), Can Can Bling Edition (2017), Rosé paris hilton fever (2017), Platinum Rush Paris Hilton (2018), Electrify by paris hilton (2019), Pink Rush Paris Hilton (2020), Luxe Rush Paris Hilton (2020), ruby fever by paris hilton (2022) and love fever by paris hilton (2022).


Parlux, a leading global beauty company, designs, manufactures, markets and distributes prestige fragrances and related products. It is ranked among the top global cosmetics and fragrance companies with a portfolio of brands that have strong global penetration and marketing. Parlux has partnered with pop culture icons, fashion designers and lifestyle brands since 1987, bringing their vision to life through fragrance. The portfolio of brands includes Eilish, Billie Eilish’s debut fragrance, Jessica Simpson, Kenneth Cole, paris hilton, sean john, Tommy Bahamas Y Camuto wins.


Paris Hilton introduced the new fragrance Love Rush on her first wedding anniversary rt

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