the league 1 equipment, paris saint germain (PSG) have signed a new sponsorship agreement with a Chinese dairy brand, Mengniu Group. In this partnership, the brand has been tagged as the club’s new official regional partner in China.
Mengniu Group, China’s leading dairy producer, constantly supports the popularization of the national sportsmanship, as well as providing consumers with healthy food.
Mengniu Group also became the official global sponsor of 2018 and 2022 FIFA World Cups, and with it, signed two PSG players as brand ambassadors, Lionel Messi Y kylian mbappe. This new ad builds on Mengniu Group’s unwavering commitment to spreading the joy of sport and promoting a healthy lifestyle among consumers by harnessing the immense power of soccer and world-acclaimed soccer clubs like Paris Saint-Germain.
In addition, Mengniu Group intends to capitalize on PSG’s experience in developing football talent to support the development of youth football in China. The French champion is currently building state-of-the-art training facilities where the future stars of world soccer will train. In June 2023, the center will open in Greater Paris.
Executive Chairman of Mengniu Li Pengcheng Groupsaid, “It is an honor to be Paris Saint-Germain’s partner in China. Paris Saint-Germain is one of the most successful football clubs in Europe, with a world-class professional youth training system. We will work with Paris Saint-Germain and our brand ambassadors on the team to cultivate more soccer stars in the future and bring more health and happiness to global consumers.”
Mengniu hopes to collaborate with Paris Saint-Germain in the future to carry out public football activities. Both sides hope to continue their support for Chinese youth soccer, provide a new platform for expansion and interaction possibilities for Chinese soccer, and help more Chinese youth enjoy the fun of soccer with the help of training resources and notion of soccer world leaders PSG.
Sébastien Wasels, Managing Director of Asia-Pacific at Paris Saint-Germain, said, “We are delighted to welcome the Mengniu Group to the Paris Saint-Germain family. It is a great honor that Mengniu has chosen Paris Saint-Germain, one of the most ambitious and dynamic clubs in the world, as his first partnership with a football club. This partnership provides an excellent opportunity for the Club to become even more integrated into the daily lives of Chinese fans and allows both Mengniu and the Club to contribute to the development of youth football in China.
“We look forward to welcoming the young Chinese players to the Paris Saint-Germain facility to receive dedicated training from our PSG Academy coaches. In recent years and since the opening of its Asia-Pacific office in 2018, the Club has increased its presence in China and across Asia through partnership agreements with many leading Asian brands, establishing a network of stores, PSG Academies and Esports teams. as well as organizing summer tours in Singapore, China and Japan. In addition, the Club has collaborated with world famous Asian artists such as Jay Chou. We look forward to working with one of China’s leading consumer brands and promoting the game to China’s younger generations.”