Estimates suggest that one in three pets go missing in their lifetime, that’s staggering 10 million annually — and many never return home. This heartbreaking number is why Petco Love created the national database, which simplifies and shortens the search for lost pets using just a photo of a pet. Facial recognition technology enables Petco’s national Love Lost database, populated by more than 1,800 shelter locations, to identify and bring home these lost pets.
Bringing together missing pets is an industry-wide challenge, one that often requires an entire community to assist in the search effort. Petco Love’s mission is to unite pet owners, animal welfare organizations, veterinary clinics and other industry partners to make reuniting with a lost pet a simpler process.
Last week, at one of the animal welfare industry’s largest conferences, leading national nonprofit Petco Love launched an industry challenge for animal shelters to meet more than 50% of animal intake stray animals by 2024. Current estimates suggest that less than 32%** of lost pets entering shelters will return home nationally.
“It’s tragic for both the animal and their family when a pet goes missing,” Petco Love’s president said. Susana Kogut. “And Petco Love understands that when the unthinkable happens, families need help, fast.” He adds: “In the animal welfare shelter industry over the last 10 years, there has been little improvement in the number of lost pets at shelters being reunited with their families, and that is unacceptable. We can simplify the search by working together on a single platform that connects shelters, pet owners and neighbors. like fallonThey are family and deserve our best efforts to bring them back home. We believe that together we can do better.”
Over the past year, the search database has grown to include more than 1,800 shelters and rescues in cities and rural areas of the US that use facial recognition technology to help reunite lost pets with their families.
Petco Love Lost celebrates this achievement along with its partners. Other milestones include:
- Bringing together more than 1,000 pets per month
- Search database has reached over 100,000 found pets from shelter partners and patrons
- Growth of industry support and collaboration from partners such as Tractive, 24PetWatch, HABRI and more
- Improved user experience
- Additional educational content on steps to take if your pet is lost
- Seamless sharing of lost pet posters on social platforms and email
- 96% of users recommend Petco Love Lost
To visit petcololovelost.org or join the @PetcoLoveLost conversation on Facebook, Instagram and Twitter using the hashtags #PetcoLoveLost and #LoveAndFound. Corporations, animal welfare organizations, and pet industry participants looking to join us in Doing the Reunite Thing to help raise awareness of this important solution can Contact [email protected].
*According to the American Pet Products Association National Survey of Pet Owners 2021-2022
**Based on 24PetWatch Street Shelter Income/Outcome Data
About Petco Love
Petco Love is a nonprofit organization that changes lives and makes pet communities and families closer, stronger and healthier. Since our founding in 1999 as the Petco Foundation, we have empowered animal welfare organizations by investing $330 million in adoption and other life-saving efforts. We’ve helped find loving homes for more than 6.5 million pets in partnership with Petco and organizations across the country.
Our love of pets drives us to lead with innovation, creating the tools animal lovers need to reunite lost pets and lead with passion, inspiring and mobilizing communities and our 4,000+ animal welfare partners to drive a change that saves lives together with us. Join us. To visit petcolove.org or follow Facebook, Instagram, TwitterY LinkedIn to be part of the life-saving work we do every day.
Lisa Lane CardinPetco Love, [email protected]
SOURCE Petco Love