Smiley Company partners with Ready to launch a SmileyWorld virtual fashion capsule and NFT collection through Epik. | Fashion

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SmileyWorld-branded digital and NFT items will launch in Ready Games’ ICON Avatar Fashion Universe app on April 25, 2022.

The Smiley World x ICON Collection

Enter the Smiley World Universe with ICON!  ⁣⁣

Enter the Smiley World Universe with ICON! ⁣⁣

New York, April 25, 2022 (GLOBE NEWSWIRE) — [NEW YORK] Today, Ready, building the leading ecosystem of distributed web3 games on mobile devices, announced a new partnership with SmileyWorld, the lifestyle brand of smiling that revolutionized Smileys in technology and EPIK Core Team, the world’s leading licensing agency that brands video games. The brands will collaborate together to create virtual fashion pieces for Ready Games’ ICON Avatar Fashion Universe app. This will be Ready and Epik’s third NFT partnership, having sold out their latest NFT collection at DCentral Miami weekend.

“Ready’s innovative NFT technology gives brands and creators the opportunity to elevate fashion collections in the digital space,” says Christina Macedo, COO of the Ready group, “Our vision is for our gamers to be able to express themselves through clothing. and game assets. Smiley World’s brand-influential smileys couldn’t have been more perfect for our first animated textured NFT fashion collection. This collection is fresh, fun and wonderfully iridescent, really sparkly!”

As Smiley approaches its 50th anniversary, the ICON collaboration will play a part in the celebration with a custom virtual fashion collection from SmileyWorld. In the ICON app, users will have 21 pieces from SmileyWorld to add to their virtual fashion wardrobes and wear as they build their virtual presence on the avatar creation and social media platform in April. Outside of the app via the Epik marketplace, ICON and SmileyWorld will be auctioning off 6 rare NFT pieces, including an epik finalé dress at a later date.

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“Launching a SmileyWorld virtual fashion collection with Ready Games is an exciting leap into the metaverse for The Smiley Company,” says Lori Heiss-Tiplady SVP Digital at The Smiley Company. “The ICON app is the perfect digital fashion launchpad for our lifestyle brand born in the digital universe and rooted in self-expression. Animated patterns and avatars made possible by Ready’s innovative technology will allow users to express their moods in a bold new way with SmileyWorld, and the EPIK-powered rare item NFT auction will be a key moment in the our 50th anniversary celebrations.

About ready games
Ready, founded in 2016, creates the first mobile tools and technologies to democratize access to game creation, powering more than 3,000 games and supporting more than 2 million creators. In 2021, the company expanded its portfolio to support web3 mobile games and NFT creation tools with the Ready Games Network and $aura token. For more information on The Ready Games, visit

About Smiley World
The Smiley Company helped create a new universal language in the late 1990s, launching the “Smiley Dictionary”, a list of Smileys that made ascii emoticons understandable to everyone. Smiley’s emotions have come to occupy an essential place in our current society, helping children learn about themselves and their emotions (emotional intelligence). This became the starting point for how we use Smileys in technology and influenced the digital language we now use every day. Giving us a way to tell each other how we feel in a shorthand way that is not easily expressed through traditional dialects. Smileys helped revolutionize technology, instigating a digital trend that now sees billions of them sent every day. His legacy was a new brand comprised entirely of thousands of expressive emotions, and by turning this innovation into an art form, SmileyWorld continues to create compelling products and promotions for market-leading partners that provide a unique platform for self-advocacy.

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About Epic
With more than 300 video game customers, Epik is the world’s leading licensing agency that brands video games to produce premium digital goods and experiences for more than a billion gamers worldwide with the largest digital ecosystem with hundreds of of the world’s most popular entertainment brands. Epik is widely regarded as the blockchain industry leader producing partnerships for premium licensed digital collectibles, NFTs, and exclusive experiences powered by proprietary cross-chain interoperable technology. Epik was the first and only NFT company to do deals with AAA game companies for NFTs. Clients include ViacomCBS, Warner Music, Garena, Tencent and Universal.


CONTACT: Sami-Jo Perruzza The Ready Games [email protected]
Smiley Company partners with Ready to launch a SmileyWorld virtual fashion capsule and NFT collection through Epik. | Fashion The Ready Games