Sobeys Launches Scene+ Loyalty Rewards in Atlantic Canada

Sobeys Inc. parent Empire Company Ltd. has launched the Scene+ customer loyalty program in its Atlantic Canadian stores in the first wave of a company-wide introduction.

Customers of Atlantic Canada Sobeys and Foodland stores, Voilà by Sobeys online grocery service, Needs convenience stores and Lawtons Drugs pharmacies can now earn Scene+ loyalty points when they shop, Empire said yesterday. They’ll also be entered for a chance to win free “Groceries for a Year,” valued at up to $14,000, when they scan their Scene+ card on file with their purchase. The contest runs until September 21.

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Sobey’s parent Empire has transitioned to Scene+ from its previous loyalty program, Air Miles. Scene+ is making its Sobeys debut in Atlantic Canada.

“The launch of Scene+ in Atlantic Canada is an exciting milestone in our loyalty journey. Early customer engagement and engagement has exceeded our expectations. And we’re just getting started,” Sandra Sanderson, senior vice president of marketing for Stellarton, Nova Scotia-based Empire, said in a statement. “We are delighted to announce that Empire’s stores in Western Canada are next, where our customers will have significant opportunities to be rewarded with Scene+. We will also bring additional value to our loyal customers at FreshCo stores in Western Canada, which will now have a loyalty program for the first time.”

Empire plans to expand Scene+ program to British Columbia, Alberta, Saskatchewan and Manitoba on September 22 and will continue with additional regional launches in the rest of Canada in 2022 and into early 2023. Customers will earn Scene+ points for purchases under Sobeys, Safeway, Foodland, IGA, FreshCo Chalo! Posters for FreshCo, Voilà, Thrifty Foods, Les Marchés Tradition and Rachelle Béry, as well as in company liquor stores.

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For every 1,000 Scene+ points earned, customers can save $10 on select purchases at Empire flagship stores. There are several ways to earn Scene+ points:

Personalized offers: Customers can sign up for participating banner offers to earn points each week.

Daily Deals: Point deals on shelf labels.

Weekly promotions: Bonus point events at participating stores and on store flyers.

Members Only Pricing: Special prices and discount offers on selected purchases.

Point Acceleration: Customers can earn points faster on Empire Store purchases made with a Scotiabank Scene+ credit or debit card and can redeem Scene+ points for an account credit on eligible Scotiabank credit and debit cards.

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Plans call for Scene+ to roll out to Sobeys locations in Western Canada in September and to other regions throughout the remainder of 2022 and early 2023.

Scene+’s 10 million members across Canada can also earn points at Scotiabank, Cineplex theaters and other entertainment venues, and 700 Recipe Unlimited restaurants across Canada, including Swiss Chalet, Harvey’s and Montana’s. Redemption partners include Expedia and retailers like Apple and Best Buy. The loyalty program is co-owned by Empire, Scotiabank and Cineplex.

In June, Empire announced plans to switch Sobeys’ retail network to Scene+ from its previous Air Miles loyalty offering, one of Canada’s leading consumer loyalty programs. Empire said it expects incremental sales and profits in Scene+’s first year of operation.

“With the Scene+ loyalty offer now in place across Empire’s family of stores in Atlantic Canada, we’re excited to give our members in Western Canada another new way to earn and redeem in every aisle.” commented Tracey Pearce, president of Scene+. “Powered by some of Canada’s strongest and most beloved brands, including Scotiabank, Cineplex and now Empire, this launch allows our Atlantic and Western Scene+ members to earn and redeem points often at hundreds of new supermarkets, drug stores and retail stores across the country. convenience in those regions. ”

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Empire-operated Atlantic Canada IGA stores will continue to allow customers to earn and redeem Air Miles points until further notice, according to Empire.

Empire’s food retail network, operated through its subsidiary Sobeys, includes more than 1,900 grocery stores, pharmacies and convenience stores in all 10 provinces under banners such as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Farm Boy and Lawtons Drugs. The retailer also operates more than 350 retail service stations and conducts grocery e-commerce operations under the Voilà, Grocery Gateway, IGA.net and ThriftyFoods.com banners.