Stater Bros. Hires Save Mart’s Rebecca Calvin as Chief Marketing Officer

Save Mart’s Rebecca Calvin has joined Southern California grocery store Stater Bros. Markets as Senior Vice President and Chief Marketing Officer.

Calvin will succeed current executive vice president and CMO Dennis McIntyre, who is retiring, Stater Bros. said Monday. Plans call for her to start in the new role beginning Sept. 26.

Rebecca Calvin-Stater Bros.jpgOn paper Calvin (in the photo on the left) will lead the Stater Bros.’ marketing function, including sales and marketing, integrated marketing, e-commerce, and food strategy and innovation. Stater Bros. said he will also be responsible for driving the grocery chain’s ability to meet the changing needs of grocery shoppers in Southern California’s diverse market “through smart and effective product, pricing and promotion strategies.” .

Most recently, Calvin spent more than a year and a half as Senior Vice President and CMO at Western grocery store The Save Mart Cos., where he led merchandising, space planning, pricing and promotion execution, and private label, Stater Bros. reported. Prior to that, she served as HBC’s director of merchandising and merchandising plan manager for more than two years at The Kroger Co. and as vice president of grocery, frozen and dairy for more than 12 years at Mariano’s (acquired by Kroger in 2015). She began her career in the grocery industry as a Category Buyer at Daymon Worldwide.

Stater Bros. noted that Calvin also has a Six Sigma Green Belt certification and is currently a member of the board of directors for the Western Association of Food Chains.

See also  The best Amazon Prime Day deals on protein powders, cleaning products

At Stater Bros., which operates more than 170 stores in Southern California, Calvin will report directly to CEO Pete Van Helden and join the executive leadership team.

“I am very excited that Rebecca has chosen to join the Stater Bros. team, and I look forward to working closely with her to make Stater Bros. the premier grocery shopping destination in Southern California,” Van Helden said in a statement. release. .

Dennis McIntyre-Stater Bros.jpgMcIntyre (in the photo on the left) has served as Executive Vice President and CMO since November 2019. With more than 40 years of experience in the supermarket industry, he began his supermarket career in 1978 at the Stater Bros. Southern Ontario location as a courtesy clerk. He progressed steadily through a variety of retail store positions, eventually holding the position of assistant store manager.

In 1983, McIntyre was promoted to buyer in the company’s marketing department. He continued to rise to higher levels of responsibility, including the roles of Assistant Vice President of Marketing, Senior Vice President of Marketing and Senior Vice President of Group Marketing. McIntyre was promoted to executive vice president of marketing in 2007 before moving into an expanded role as CMO in 2019.

“On behalf of all of our teammates, I would also like to take this opportunity to thank Dennis for nearly 45 years of dedicated service to our company,” added Van Helden. “His passion and enthusiasm have had a significant impact on the current and future success of Stater Bros.”