Style Recap 2022: A year of fashion recap of the good, the sad and the ugly

Here we are, saying goodbye to another year. In 2022, industries in general began to cautiously return to normal and, like every year, there were losses, gains and controversies.

Fashion says that in 2022, “fashion was bigger, louder and brighter than it has been since “Before Times” (aka the pre-Covid era), and here’s a throwback to the biggest moments in fashion.” fashion this year.

in memory

Issey Miyake has been said to be instrumental in elevating Japanese fashion to a global stage, and the loss of the first Japanese designer to walk the Paris runway was felt across the industry when he passed away from liver cancer at the age of 84 in August.

Known for his pleated skirts, dresses, and pants that offered the wearer flexibility of movement, as well as his origami-like designs, the designer also gifted the fashion world with the Bao Bao bag, Steve Jobs’s iconic black turtleneck, and L’eau d’Issey, a floral fragrance for women.

In January, former Fashion publisher Andre Leon Talley died at the age of 73 of a heart attack.

Many may know him as a judge in America’s Next Top Model (She was on the panel from Cycle 14 to Cycle 17), but the fashion icon, known for supporting up-and-coming designers, was a fierce advocate for diversity in the fashion industry.

Read more: Style roundup 2022: Who are the celebrities breaking the fashion rules this year?

Known for his capes, kaftans and tunics, Talley resisted racism and homophobia throughout his life and rose to coveted positions as Daily women’s clothingThe head of the Paris bureau and the first African-American creative director and later editor-at-large at Fashionand throughout his career he opened doors for others.

Also in January, French fashion designer Thierry Mugler died of natural causes at the age of 73, leaving behind his legacy of changing fashion with his eccentric and exaggerated designs in the 1980s and 1990s, when minimalism was in full swing.

He designed exclusive looks for Michael Jackson, Madonna, Grace Jones, David Bowie and Diana Ross, among others.

Mugler established his eponymous fashion house in the 1970s and rose to fame for his edgy, hyper-feminine, architectural approach to couture. He was also one of the first designers to champion diversity, incorporating drag queens, porn stars, and transgender women into his shows.

draw attention

Whether you love her or hate her (or are indifferent), Kim Kardashian is in our sphere, and she’s showing no signs of leaving the stage anytime soon.

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Kim Kardashian attends the Metropolitan Museum of Art's Costume Institute Benefit Gala in May.  Photo: APKim Kardashian attends the Metropolitan Museum of Art’s Costume Institute Benefit Gala in May. Photo: APQuite the contrary, he insists on attracting attention and feeds on controversy, not so recently in the stands of the Met Gala, held in May.

Now, Kardashian has “broken the internet” multiple times and this was one of those moments, when she walked the red carpet in Marilyn Monroe’s “Happy Birthday, Mr. President” dress, borrowed from Ripley’s Believe It Or Not museum.

Regardless of how you feel about all of this news, it’s something we can’t fail to include in our global fashion roundup, but let’s move on.

A far cry from the public’s response to Kardashian’s dress-clenching (and allegedly ripping) antics, singer-turned-mogul Rihanna received high praise for her innovative pregnancy style.

In true Rihanna fashion, she broke the news with images that showed her wearing a pink vintage Chanel coat with elaborate jewelry adorning her pregnant belly.

At Paris Fashion Week, she appeared at the event in a lace babydoll look by Dior, and over the next few months she continued to redefine how expectant mothers should dress and style.

If ever there was a year for K-pop in fashion and luxury, it was 2022. The global girl group phenomenon known as Blackpink took the fashion, luxury and beauty industries by storm, landing an endorsement deal. after another as they walked the web of the world. carpets, designer dresses.

As proof of her enormous reach, Jisoo ranked as the top influencer at Paris Fashion Week with the highest Earned Media Value (EMV) at $659 million (RM2.9 million) (EMV is the monetary value of all the exposure you get in third parties). party sites or social media content through marketing and PR efforts: postbeyond.com).

Brands like Louis Vuitton, Dior, Chanel, Celine, Saint Laurent, Gucci, Tiffany & Co, Bulgari, and many more have been engaging K-pop stars hard, including BTS, Aespa, and Hyuna.

The end of an era

Fashion itself is cyclical, but all things come to an end, even the good ones.

In November, after seven years at the helm of Gucci, Alessandro Michele resigned as the brand’s creative director.

Aside from revolutionary fashion codes, reviving and reinventing classics, and the seemingly endless stream of new products, his legacy extends beyond his impact on global style.

A purveyor of gender-neutral fashion, Michele blurred the lines between genders when she sent out male models in ruffled outfits at the Gucci Men Fall/Winter 2015 presentation, changing what constitutes women’s and men’s fashion.

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Under Michele, Gucci decided to end the use of fur in all its collections and has maintained its commitment to sustainability, including holding a carbon-neutral show in 2020 and launching the brand’s first eco-friendly collection.

The fashion world also witnessed the demise of another relationship, between rapper Kanye West and Adidas.

In October, the latter cut ties with West, a brand ambassador since 2016, who has fallen out of favor with several other brands thanks to his spate of anti-Semitic comments on social media and a host of other controversies.

At the time of the announcement, the German sportswear brand said it expected a US$247 million (RM1.09bil) hit to net income this year due to the breakup, and outside estimates point to the collaboration being responsible for up to eight percent of the company’s revenue, said an article in the South China Morning Post.

Read more: Style Recap 2022: What are the biggest fashion trends of the year?

Other news and controversies

Rather than end this summary on a high note, we have saved the worst for last, as a warning to those in power and higher-ups in any industry to keep in check, and for the public to continue to question and ask them. responsible.

He may have gifted his company (valued at RM13.6bil) to a trust in charge of ensuring the brand’s environmental values ​​are upheld, but Yvon Chouinard of fashion retailer Patagonia did so simply out of the goodness of his heart. And his love for Mother Earth?

In September, Chouinard announced that he would transfer 98% of the family business to a new nonprofit advocacy group with a mission to “fight the environmental crisis, protect nature, biodiversity, and support prosperous communities.”

Because most of Patagonia’s shares will be transferred to a nonprofit organization, Chouinard won’t have to pay taxes on the donation, and the new structure will allow him and his family to maintain control of the company.

According to businessinsider.com, “Some experts say the structure Chouinard used to divest the company is helping Patagonia’s founding family ‘exclude’ themselves from the tax system the rest of us are subjected to, or at least those who are. we’re. billionaires”.

Yes, Patagonia’s profits will be used to make the world a better place, but the move was made in a way that benefits the family.

As long as you’re in the creative industry, there’s always the risk of being accused of plagiarism, and even brands like Ralph Lauren haven’t been spared.

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In October, the fashion house was accused of copying Mexican designs by the wife of the country’s president, Beatriz Gutiérrez, as well as the culture minister.

In a social media post, Gutierrez (writer and researcher) shared an image of a garment that featured stripes and patterns with a Ralph Lauren tag, hanging in a store.

According to an article on bbc.com, he stated that the brand liked designs inspired by indigenous textile traditions, but added that copying these patterns was a matter of plagiarism, which he called “illegal and immoral”.

He called for compensation for the indigenous communities, saying the particular article appropriated the design of the garments worn by the peoples of Contla and Saltillo.

Ralph Lauren apologized and said he was “shocked” to see the item in question was still for sale, after having issued a directive to remove it.

In October, Ralph Lauren was accused of copying Mexican designs from the wife of the country's president, Beatriz Gutiérrez.  Photo: Instagram/Beatriz Gutiérrez MullerIn October, Ralph Lauren was accused of copying Mexican designs from the wife of the country’s president, Beatriz Gutiérrez. Photo: Instagram/Beatriz Gutiérrez Muller

And finally, the month of November ended with a shocking controversy.

The gist of this is that Balenciaga’s recent ad campaign has caused widespread outcry over the alleged condoning of child exploitation.

First, the brand issued an apology blaming the set designers and the photographer, then filed a lawsuit against the campaign’s producers, which was later withdrawn.

Creative director Demna responded to the backlash with an apology on social media.

Some say this whole exercise is nothing more than “shock advertising” as all major brands have a comprehensive approval process for ad campaigns, which means this particular incident was not a simple mistake.

Theconversation.com describes shock advertising as “an advertisement that deliberately, rather than inadvertently, shocks and offends its audience by violating the norms of social values ​​and personal ideals,” naming Calvin Klein and Fcuk among the brands that have Created ads that resulted in free media coverage that benefited the brand and those associated with it.

What we have to ask ourselves is, even if this was Balenciaga’s intention, how far are they or anyone else willing to go? Unthinkable lines have been crossed, and humanity as a collective need to reassess our value system and what we are willing to compromise on.

So, let’s end this summary on a note of hope, that the media and the public will continue to question, criticize and make a fuss when something is not right.