Tata CLiQ Luxury expands its luxury fashion portfolio with the launch of Le Mill

Mumbai, Maharashtra, India – Business Wire India

At Tata CLiQ Luxury, India’s leading luxury lifestyle platform, the fashion category has been a strategic focus. In its ongoing effort to offer exclusive assortments and an unrivaled shopping experience by embracing the principles of the Slow Commerce brand philosophy, Tata CLiQ Luxury has always focused on consciously curating brands that resonate with the synergies and values ​​of the platform. With this in mind, Tata CLiQ Luxury teamed up with Cecilia Morelli Parikh and Julie Leymarie to present Le Mill, a multi-brand luxury fashion house. The platform has expanded its existing luxury fashion category with this launch by offering consumers renowned international brands in the apparel, accessories and footwear categories.

Le Mill was founded by two French women, Cecilia Morelli Parikh and Julie Leymarie, who grew up in Paris and settled in Mumbai. With a shared dream that his adopted city would have a space worthy of its energy and global status, Le Mill was conceptualized to establish a dialogue between Indian fashion and design with iconic international designers and historic fashion houses. With ‘Eyes on Paris, Heart in Mumbai’, the idea was to focus on the design potential that India has to offer by connecting Europe with India and fashion with art.

In addition to the exclusivity of the brands, it is Cecilia and Julie’s knowledge and experience in ensuring the right selection that has contributed to the popularity and success of Le Mill. Each brand in Le Mill has been carefully selected by the founders to meet the needs of the modern Indian woman. Aiming to become part of the customers’ lifestyle in every way, Le Mill offers an exciting range of products from leading international brands that one will not have access to anywhere else in the country.

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Le Mill store at Tata CLiQ Luxury offers consumers a variety of leading international brands to shop including Acler, Agua by Agua Bendita, Aje, Alex Perry, Alexis, Ancient Greek Sandals, Bassike, Courreges, Dodo Bar Or, Gauge 81 , Jonathan Simkhai, Rhode, Rosantica, Rotate, Three Graces London and Wandler.

Commenting on the release, Gitanjali Saxena, Commercial Director, Tata CLiQ Luxurysaid, “At Tata CLiQ Luxury, we have a very strong portfolio of global brands in our existing fashion category across apparel, accessories and footwear. As we continue to further expand our exciting range of fashion portfolios, we are delighted to launch Le Mill, a multi-brand luxury house, on the platform.Cecilia and Julie are expert curators, having recognized what a modern Indian woman looks for in terms of fashion and style.Le Mill is home to leading contemporary and international Indian brands and is known for its curation., that meets the changing needs of the consumer. We look forward to offering our customers a variety of prestigious brands under Le Mill as we strive to enhance their luxury shopping experience on the platform.”

Cecilia Morelli Parikh, co-founder of Le Mill, said, “We are delighted to launch our multi-brand luxury house, Le Mill, at Tata CLiQ Luxury. With this partnership, we are further expanding our reach and increasing our access to consumers across the country. Tata CLiQ Luxury is India’s leading luxury lifestyle platform, and we share a vision of providing consumers with expertly curated iconic international brands along with a superior online luxury shopping experience. We look forward to a successful partnership.”

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Browse and shop from a wide range of fashion brands to suit every style and sensibilities at the Le Mill store at Tata CLiQ Luxury.

Link – https://luxury.tatacliq.com/lemill

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