Two-time Academy Award-winning director barbara kopple and Teleflora remind moms that the most important role in life is the one they’ve been starring in for years
THE ANGELS, April 25, 2022 /PRNewswire/ — Sometimes the best and most important role you could have is one you’ve starred in for years. that is what teleflora®the world’s leading flower delivery service, presents its latest ode to mom just in time for Mother’s Day, “Role of a lifetime.” Directed by the two-time Academy Award-winning American film director barbara koppleThree working mother actresses get an emotional surprise when they audition for a Teleflora commercial, which is actually a social experiment on film.
In the commercial, Teleflora puts out a casting call for the role of Lilly, a mother struggling to make ends meet. Those who came to the callbacks were asked to read a letter, which was met with teary eyes when they soon realized that it was not a script, but an authentic letter that their son had written to them. The commercial captures the moment when the actresses realize they are not auditioning for the role, but rather have been living this role their entire lives: no casting calls, no callbacks, no approvals required.
“These moms and actresses were so loving and real it moved us all to tears. I was thrilled to be working with the team at Teleflora to bring these stories to life, and after meeting our moms at the casting call and hearing their amazing stories , we knew we were onto something really powerful,” said barbara koppleTwo-time Academy Award-winning American film director. “Hopefully we inspire people to let their moms know how much they mean to them this Mother’s Day, and other times would be nice too.”
Three unique stories of motherhood are told throughout the commercial:
The story of Kristin and her son Jeffrey is one of redemption. Christina moved to Hollywood teaching her children to follow their dreams, but found that her career kept her away from her children more than she would like. Although she has reconnected with her children and helped Jeffrey recover from difficult circumstances, she Kristin still carries the guilt of being a single mother.
The story of Ellen and her daughter Zoe is inspiring. When Ellen lost the use of her legs after an accident when she was a teenager, she never thought that she would be a mother to her. But after facing her own mortality, she became one, and in the process, she also became an educator, author, scuba diver, bungee jumper, model, and a lifelong source of pride for her daughter. .
The story of Starla and her son Jalen is admirable. Starla’s career often left her with little time for her children. Her burning the candle at both ends, she worried she wasn’t giving them enough of herself. But in Starla, Jalen saw the most patient and compassionate woman he had ever met. Starla’s impact on Jalen’s life and the lives of his family, friends and neighbors is something he cherishes to this day.
“Moms rarely give themselves the credit they deserve and often doubt they’re doing a good job. This Mother’s Day, Teleflora wanted to authentically capture the impact moms have on their children and remind her how wonderful she is.” , said Danielle Mason, vice president of marketing for Teleflora. “Our social experiment achieved what we want for all moms: that their sons and daughters genuinely recognize and celebrate the invaluable role mom has played in shaping their lives.”
Launching today, the ad will appear on premium OTT content services, YouTube, Facebook and Instagram Reels and In-Stream, using a variety of unit lengths to harness the potential of each placement. The campaign was developed by The Wonderful Company’s in-house creative team at the Wonderful agency and led by Creative Director Margaret Keeneunder the direction of Mason and Jeff BennettPresident, Teleflora.
“Role of a Lifetime” is an extension of Teleflora’s ongoing brand platform that encourages everyone to “Love Out Loud” this Mother’s Day by sending a dazzling bouquet of Teleflora flowers ready to enjoy the moment you arrive at your door. To place an order and see the latest floral designs available, visit www.teleflora.com.
Say it all and share your Love Out Loud™ with the gift of Teleflora® flowers—all handmade and hand delivered by your local florist. With over 10,000 member florists in North America Alone, Teleflora offers the kind of personal touch, artistry and expertise you expect from a trusted florist in your neighborhood, even if that neighborhood is across the country. No prepackaged flowers in nondescript boxes are dropped on your doorstep—Teleflora’s network of professional florists create artistic arrangements delivered personally in a vase, often the same day. Teleflora makes every day an occasion with a two-in-one gift that includes a multi-purpose keepsake container for lasting enjoyment. For more visit www.teleflora.comor follow us on Instagram Y Facebook and tag your own #LoveOutLoud moment.
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