The best fashion releases of July 2022 | Fashion

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chanel ephemeral boutique

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“It’s summer, and life is easy.” The fashion ensemble is taking Sublime’s iconic lyrics to heart this season with fun, holiday-ready releases from far and wide, including, of course, the Hamptons. And just like every month, we’ve rounded up everything you need to know, from store openings to the hottest collaborations, so be sure to check back as July progresses.

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Chanel opens pop-up boutique in East Hampton

Who: chanel

What: Summer Pop-up Boutique

Where: East Hampton, New York

Why: It’s no secret that the Hamptons are a haven for New York’s elite, and Chanel is moving east with the pack for the summer. The brand’s boutique in East Hampton blends the East End’s beach flavor with its unmistakable Parisian flair. Inside the classic cedar-shingled façade, you’ll find pieces from the 2021-2022 Métiers d’Art collection along with offerings from Coco Beach, so you’ll be covered from day to night. Our choice? Chanel’s newest handbag, the CHANEL 22, which works as a beach bag as well as an everyday handbag (you know, for your morning walk to the barn).


Max Mara presents the show Resort 2023 in Lisbon

Who: Max Mara

What: Resort Parade 2023

Where: Calouste Gulbenkian Museum, Lisbon, Portugal

Why: Max Mara brought his latest destination show to Lisbon, home to innovative and romantic ideas of art, fashion and culture. But most of all, the brand is committed to supporting the beautiful Calouste Gulbenkian Museum by helping with the renovations of its 18th-century French art galleries. The museum’s impressive brutalist architecture and lush gardens provided the perfect backdrop for the designs, which were inspired by a painting by Nikias Skapinakis in the collection of revolutionary poet Natália Correia. Correia’s modern take on femininity was a huge influence throughout, and was especially seen in the colorful, voluminous floor-length skirts. Accessories pay homage to valentine scarves, or “love handkerchiefs”, which Portuguese lovers used to sew for their partners. These loving embroideries are reinvented as crystal and patterned brooches; local artisans will also work alongside the brand to create t-shirts adorned with Max Mara’s love notes. All of these efforts illustrate the overall message of the collection: go happy scarf. Translation: go scarf happy (and do it in style).

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Salvatore Ferragamo presents the Nomadic Stories footwear capsule

Who: salvatore ferragamo

What: Nomadic Stories Footwear Collection

Where: Available online at and in Salvatore Ferragamo stores

Why: Salvatore Ferragamo knows we can’t wait to get back on the road and the brand, as usual, wants to make sure we do it in style. The latest collection of flats and sandals are expertly made in Italy with your comfort and your suitcase in mind. Each pair is super flexible, ready for a day of sightseeing without worrying about blisters, and ergonomically designed to take up as little space as possible when packing. For making room for an extra dress (or three) for your next summer getaway.

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