The clothing brand Zara launches its first beauty line | lifestyle beauty

New Delhi: Zara has launched its first comprehensive beauty line with the aim of creating a range of products that anyone, regardless of skin colour, gender, age or personal style, wants to wear, embracing individuality and a new perspective on the idea of ​​beauty. The best ingredients, cleanest formulas, and refillable packaging are used to create each product.

The line of cosmetics for eyes, lips, face and nails was developed under the creative direction of renowned British makeup artist Diane Kendal, who has worked on some of the most recognizable looks on the runways in New York, Paris and Milan, as well as on some of the most recognizable fashion photography in history. It is the result of careful deliberation and was developed over more than a year with virtual communication between the team in Spain and Diane in New York.

“When Zara approached me to lead the creative direction for Zara Beauty, I saw an opportunity to make something that everyone would want to wear. Zara has always reached such a diverse audience and I wanted to bring that same great vision to beauty with a collection that it’s clean, refillable, and accessible to everyone. I’m so proud of what we’ve created: a wide range of consciously unique formulas for eyes, lips, face, and nails. To have this breadth of color and playfulness, while also being clean and using high-quality ingredients is something that hasn’t really existed before. Across a multiplicity of faces and looks, the collection celebrates what I believe is the most important thing in our industry: there is no beauty, only beauties.” shares Diane Kendall.

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The soft nail polish edition.

Eva López-López, director of Zara Beauty, comments: “Our goal was to create something truly inclusive in which many could participate: innovative products with a playful, personal and individualistic character, all made with high-performance ingredients and true color.” innovation. Those were mutual ambitions that we shared with Diane, so she’s the perfect person to work with us.”

New York and Paris-based creative agency Baron & Baron have developed unique and custom packaging. Inspired by the “Z” of the Zara logo itself, the entire line is inclined, elegant, rechargeable and designed to enhance the user experience of each product it contains. Baron & Baron also developed the brand concept, launch and 360 creative, digital and social strategy and program: “Instead of orienting its concept towards specific target markets, which is something very common in the beauty industry, Zara has chosen to cover the entire market with an innovative line that is flexible with its products to achieve any look for any beauty. This is what inspired our overall brand message of celebrating something for everyone,” said Fabien Baron.

tinted lip balm

Zara Beauty is available this December with a holistic shopping experience including integrated virtual ‘try on’ features at Zara.com and currently at DLF Promenade, New Delhi, with more stores in India to follow.