the generation Z and millennial fashion statement on feminism | Fashion

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  • Barbiecore is a fun, hot pink trend and a statement about the state of the world, enthusiasts say.
  • The fashion statement rejects old beauty standards and challenges stereotypes about femininity.
  • Gen Z and Millennials are embracing it and LGBTQ icons like Lil Nas X are making it their own.

After the pandemic kept her home for two years, Imani Fahrah wanted to make a statement for her birthday celebration in person. Her outfit had to be flashy, fun and fabulous.

The 29-year-old New Yorker finally found it after weeks of searching: a short hot pink chiffon dress paired with sparkly silver heels and a princess crown. Complete with glittery makeup, Fahrah posed for photos at a Manhattan restaurant with her birthday card reading, “Sassy, ​​classy, ​​and so cool.” He was perfectly Barbiecore.

“It’s a movement, an aesthetic, a vibe,” Fahrah told Insider. “Barbie is diverse now, like Black Barbie. She’s had a lot of different jobs. She’s a doctor, a vet, a real estate agent. That’s women, that’s girls. We can be anything.”

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Gen Z and Millennials, specifically young women in their 20s and 30s, are leading a fashion movement defined by roses in the face, short skirts, chunky heels, long fingernails, and false eyelashes. The bimbo aesthetic, an ode to Barbie, is making waves and also highlighting, in strong color, how feminism, diversity and even global politics intersect.

The trend coincides with the upcoming release of the movie “Barbie,” directed by Greta Gerwig and starring Margot Robbie and Ryan Gosling, but fashion professors, trend forecasters and women say it’s not just the movie that’s driving to Barbiecore, which started trending in 2020.

We are taking an outdated standard of beauty and turning it on its head.

The hot pink wave is a statement about feminism, diversity and global politics, according to Chazlyn Yvonne Stunsona 21-year-old beauty and lifestyle blogger based in Los Angeles.

“I think we’ve changed the way we think about the stereotypical Barbie with blonde hair and the perfect body. Today, we’re seeing all kinds of people, like me, participate in aesthetics,” said the blogger, who is black. additional.

Barbiecore is a Gen Z and Millennial response to the pandemic quarantine and social distancing, a kind of sexual coming out moment, the 2.0 version of hot girl summer. The Look LGBTQ Icons Like lil nas x Y Laverne Cox have embraced, is a feminist statement. It flips the script on stereotypes — specifically that if you wear pink, you’re not smart — and broadens the notion of femininity to include people beyond blonde, white, straight and cisgender women, industry experts and enthusiasts said.

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At the same time, it’s an extension of these generations calling for diversity and inclusion, with young people redefining how they appear in society and at work, demanding respect in whatever pink outfit they want, like Elle Woods from “Legally Blonde.” or Emily from “Emily in Paris.” The trend exploded after Valentino Fall/Winter 22-23 Haute Couture Show in March and could gain even more traction as Gen Z makes its mark on the world of work and young people call for more diversity in corporate America.

“Barbie is a personality,” Fahrah said. “Women are starting their own businesses. They’re ditching the boring black suits at work. We’re saying, ‘I’m here. I show up at businesses, at parties, wherever.'”

A response to COVID with a feminist twist

Lizzo on stage in a hot pink ensemble

Lizzo’s Barbiecore outfits send the message that you don’t have to look like the original Barbie to embrace a hyper-feminine identity, the teachers said.

Scott Legato/Getty Images

Tara, a 26-year-old lifestyle blogger from Dublin who asked to keep her last name private for security reasons, has been dressing Barbiecore since before the look had a name. For the past five years, Tara, who uses her Instagram alias “princess bitch”, has donned pink Barbie dresses, high heels, Barbie shirts and made references to the doll in her captions.

“Barbiecore is popular right now because people are tired of being held back by covid, they want to have fun. Now they’re not afraid to wear whatever they want,” she said. “It’s also a feminist statement. It says ‘It’s okay to wear bright pink and stand out, you can dress however you want.'”

Shocking pink is a snub to millennial pink, the trendy soft hue that was supposed to define a generation, according to Kendall Becker, a trend forecaster who has worked with luxury stores like Bloomingdale’s. Becker added that by rejecting color, Gen Z and Millennials are also saying “no” to the muted version of femininity that society has so often attributed to women, opting for a bolder version.

“Initially, Barbiecore was about coming out of COVID. There was an emphasis on dressing up for parties, dressing up for the night, and owning your sexuality,” Becker said. “It spilled over into workplace culture and street style with pink power suits. It’s about owning your appearance. You feel great and you feel empowered.”

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The hot pink is reminiscent of the so-called “kitten hats” worn by tens of thousands of protesters during the 2017 Women’s March on Washington, Shawn Grano Carterfashion business consultant and professor at the Fashion Institute of Technology in New York.

“Pink is a color that represents new waves of feminism in terms of the world and what we’re going through,” Grain Carter said, citing how pink became the unofficial color of some #MeToo protests Y some of the images activists used to show the gender pay gap.

“Women are reclaiming this color as a form of empowerment at work, in politics, in finance, in the media,” she said. “It’s this notion that pink is used as an empowerment tool for women, whether they’re trans women, young women, old women, middle-aged women, postmenopausal women, it doesn’t matter.”

Embracing diversity and inclusion

Lil Nas X performs in a hot pink cowboy outfit

Lil Nas X’s Barbiecore outfits are a statement about gender and queer identity.

Jason Koerner/Getty Images for Audacity

barbiecore, specifically the hot pink power suitis a product of 2020-induced calls for diversity and inclusion in corporate America, according to Grain Carter and jamie-rossa former fashion executive who is now a consultant and educator teaching at Marist College and the Fashion Institute of Technology.

Barbie is a girl boss now.

“Barbie is a boss now,” said Grain Carter. “Barbie represents tradition, but she also pushes and breaks new boundaries.”

Black artists, designers, and pop culture icons have been crucial to the proliferation of Barbiecore. Black women like pop star Lizzo and actress ariana debose made headlines recently with her hot pink outfits. hip hop artist footman, on his recent hit “I Look Good” combines lyrics about making money, looking good and commanding respect. “I got a bitch body. Flawless, Barbie is a bitch. Don’t get me started. Push start on this bitch,” she raps. And black fashion designers Hanifa, Kimberly Goldson, and Rich Freshwho have worked with Mattel, were inspired by the Barbie aesthetic for their 2022 and 2023 collections.

Nicki Minaj sings in

Nicki Minaj’s music video for “Super Bass”, released in 2010, featured a Barbiecore aesthetic with models wearing pink wigs, a hot pink convertible, and a pink airplane.

Nicki Minaj, Young Money, Cash, Universal Motown, VEVO

In fact, many attribute the origin of Barbiecore to rap icon Nicki Minaj’s rise to fame in 2010, with their successful album “Pink Friday”. Minaj combined beautiful pink outfits and a big smile with raunchy lyrics about sex and fortune. She has called fans of her “Barbz” for years and in 2021 she declared that she is the “f**kin’ black Barbie” in her song “Black Barbie”.

Tonya Parker49, from Newport News, Va., said she loves that Barbiecore challenges the notion that slim, blonde women are the epitome of beauty.

“I think Barbiecore is definitely a statement about diversity,” she said. “We’ve taken an outdated beauty standard and turned it upside down. And it’s certainly a response to current events. I always see joy as a form of resistance.”

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taking on a life of its own

Margot Robbie as Barbie and Ryan Gosling as Ken on a movie set

The upcoming “Barbie” movie, starring Margot Robbie, could make the Barbiecore trend take hold even more, fashion forecasters say.

MEGA/GC images

Barbiecore has the potential to grow even bigger with the eponymous movie, which industry insiders anticipate will debut in July 2023.

The fact that it is directed by Gerwig, known for her empowering work “Lady Bird,” as well as the fact that it is expected to feature a diverse castincluding a transgender Ken, could make the film, and thus the fashion trend, popular with younger consumers, Ross said.

For Fahrah, one thing is for sure: Barbiecore is a much-needed breath of fresh air.

“I always felt like I was being judged for loving bright pink and hot pink. It was always seen as emotional and vulnerable. That the transition to a hot color is amazing,” Fahrah said. “This look says ‘It’s my year and I’m hugging myself.'”

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