This year, TikTok has lit up. A viral milestone has been the series of videos featuring fashion icon Paris Hilton alongside DeepTomCruisean AI replica of the meatloaf actor, who has more than 3.7 million followers on TikTok.
The videos have become a viral sensation. in a cliphe sings Elton John’s “Tiny Dancer” to him, in another, he introduces them eating cereal together in their kitchenall seemingly normal moments for a not-so-normal couple.
In a third video, which garnered more than 1.8 million views, get ready to attend a gala in a dressing room, where she asks him, “Do you think people will really believe we’re a couple?”
“I think people will believe anything,” says DeepTomCruise.
“The story of my life,” Paris replies.
It’s convincing, especially considering it’s not really Tom Cruise, but a viral TikTok account created by miles fisherman which highlights how deepfake technology can demonstrate the power of AI to deceive. Today, it is possibly the most popular. deepfake on the internet.
“The goal of each DeepTomVideo is to spark creative joy and inspire the public’s imagination,” said Fisher. “Each video is a little jewel box of art with many layers of complexity in scene, dialogue, character, and composition. I don’t define something as viral when the whole world sees it. I think something goes viral when people who see it end up watching it over and over again.”
This project is a creation of cris ume, a visual effects and artificial intelligence artist, who created this deeply bogus technology, along with Fisher, an actor and singer. Ume is co-founder of metaphysicswith Tom Graham, where they are pushing the boundaries of hyperreal, decentralized technology and AI in pop culture, entertainment and fashion.
The tech firm isn’t a wallflower, they’ve been squarely in the spotlight in America’s Got Talent when they transformed the show’s co-hosts Howie Mandell, Terry Crews and Simon Cowell into fake singers, in front of a live studio audience, showing how AI can transform the entertainment industry (they also brought AI Elvis to the virtual stage, also, by the way, in a YouTube video that has seen over two million views).
Metaphysic was recently presented at the first 11:11 Media conference on November 11, highlighting tech talent tied to his multimedia content company, which he co-founded with Bruce Gersh. Ume and Graham discuss the future of AI and fashion, designing their own hyperreal avatar and their next project, every anyone.
Forbes: How did this viral set of TikTok videos with Paris Hilton come about?
Thomas Graham: It was a collaboration between Chris Ume and Miles Fisher, who are connected to Paris Hilton and her husband Carter Reum.
We thought, through friendship, why not do something together? He became big with his social media, he always posts a lot of content, a lot of videos, and Miles Fisher as DeepTopCruise always does well on TikTok.
So, it was really a fun collaboration and there are a few more videos on the way as well.
What’s so good about Paris Hilton’s online audience?
Graham: Paris has such a lively audience; it’s a good cross-section of people who are active and diverse, fun to be with and totally open. It’s almost scandalous the world they have created together: Paris Hilton and DeepTomCruise, the videos are based on the fantastic imaginary idea of a younger Tom Cruise. When you think about it, Paris has a larger-than-life magical realism lifestyle. That’s what it is, magical realism.
Chris Ume: It’s something they’ve never seen before, it’s not real, seeing a fake version of Tom Cruise goofing off with Paris Hilton is what keeps people watching. For people who were in love with Tom Cruise in the 1990s, it transports you to that place. Everything is better decades ago, that’s how nostalgia works. It is a powerful tool to engage empathy and trigger emotions through hyper-realistic AI content.
How was working with america’s got talentturning judges into AI singers?
ume: It was a great challenge, but we worked to achieve it, to give our best. For the TV show semi-finals, you can see how we open up some new ways that technology can be used within the entertainment industry; we even brought Elvis Presley to the stage via deepfake technology. As a creative, what I think is great is that in a few years, it’s possible to have a whole video clip where you’re talking to a fake Tom Cruise or whoever, that’s how AI works and how it evolves quickly. Having Elvis Presley on the virtual stage is something we can make accessible.
Along those lines, how else can AI influence how we experience fashion and pop culture?
Graham: It’s not about having avatars like cartoon dragons, but a real and realistic avatar that represents you. You could be at Paris Hilton’s World of Paris on Roblox. It is who you are as a person. By grounding it in reality, you make it an extension of reality, rather than an online version, which is easy to pick up and throw away. There are hyperreal metaverses that use 3D VR, but we’re three to five years away from it becoming popular, due to the bandwidth it requires. Right now, we’re focused on getting regular people into virtual worlds where they can see a deceased singer and play a 30-second clip, like an Elvis concert.
How can AI affect fashion in the metaverse?
Graham: Fashion designers put clothes and fashion into the metaverse. They are usually worn by models. But what we’re doing is bringing fashion to people in the real world online. That’s more important to me, that connection to real people. Yes, you can go to a Gucci store in the metaverse, but what matters is how you look, as an individual, when you try on those Gucci clothes. How do you see yourself in them? That’s a sentiment that’s missing from the metaverse and fashion initiatives in general, in the metaverse. If you’re putting a Gucci dress on an online avatar, it doesn’t necessarily connect with who you are as a person, the way fashion does in the real world. That’s what we can do, bring real people to this content that is safe and ethical, that aligns with who they are and gives them the opportunity to imagine something that is more in line with their daily lives: try on a Gucci dress and go to the virtual MET Gala. Why not?
How are you working with celebrities to help control their hyperreal avatars online?
Graham: We’re trying to find exciting ways to help empower people to own and control their own image and data. We’re also helping high-profile celebrities control their own data. We are helping train talent to control their own image. No one else can create hyper-realistic content like us, we’re the only ones grappling with the implications of: ‘what does it mean when there’s a perfect digital version of you online, who can write or say anything in any language in the world? ‘ There’s an ethic being built into that DNA and being in control of who you are in the metaverse is central to what we do.
How is your current project going, Ever Everyone?
Graham: Next, we want to create a real hypersynthetic for everyone on the Internet. We are trying to find a safe and ethical way for ordinary people to bring regular data of themselves into content that is magical, real, and completely synthetic, that has no chance of happening in the real world. Maybe you can relive the experience, like having breakfast with your grandparents who passed away. The possibilities are endless.