Top ten brands to discover | Fashion

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Now in its 13th edition, Ljubljana Fashion Week is a brilliant showcase of established and new designers from Slovenia. LJFW is an independent fashion platform, spearheaded by the vivacious Melinda Rebrek, which aims to put Slovenian fashion on the map. Some regional designers are also shown with brands and designers from Hungary, Austria, Croatia, Serbia, BiH, the Czech Republic and Macedonia, all presenting their collections. And this season, there was even a Japanese designer based in London. Here is a selection of the most interesting brands that could stand out on catwalks anywhere and deserve to be better known outside of Slovenia.

one.kiss the future

Tanja Pađan’s wacky unisex streetwear brand is influenced by science fiction, contemporary culture and experimental video. Kiss the Future’s one-of-a-kind fashion pieces are made in small runs, so any purchase is, in effect, a limited-edition work of art. The new collection “The Remains Left After” presented this month at Ljubljana Fashion Week includes garments reminiscent of the futuristic Mad Max movies. An orange gasoline can was attached to one kit, while binoculars and a slingshot were part of others. A highlight of the collection is a silver bomber jacket, a true statement piece.

two.Made in Anselma

Designer Ana Malalan creates vibrant, timeless and gender-neutral garments made exclusively from unused vintage materials, making each piece completely unique. Anselma sources dead fabrics from forgotten warehouses, local flea markets, and relatives of retired seamstresses. The quantity of each fabric is limited, most of the time it is enough for a single piece. The prices for this custom fashion brand are surprisingly reasonable and the fabric is used with minimal to zero waste and everything is made in their shop at ljubljana.

3.Ana Jelinic

A well-established fashion designer in Slovenia, Ana Jelinic’s ready-to-wear womenswear would be popular anywhere.. This season’s collection includes pretty cotton dresses in blue and white, orange and tan with lace sleeves and hems.


As a former aesthetics teacher at the Idrija lace school, Mojca Celin has a predilection for lace. Her brand is created in Slovenia and Idrija lace is an important segment in her work. Idrija lace is handmade using a traditional craft process by twisting and crossing threads, wound on specially shaped wooden sticks. The Principio brand communicates “who we are, where we come from and what our identity is”. Lace is cleverly incorporated into the cotton garments, giving the Spring Summer “Love Butterflies” collection an elegant and contemporary feel. The highlight of the catwalk was the “giant” white dress. Accompanying clothing, shoes or accessories art bomb by Petja Montanez, who hand-paints designs with professional leather paint that is scratch-proof and water-resistant.

5.Fiction M

YoutubeM-fiction, Ljubljana Fashion Week, April 2022

It’s not hard to see why sister duo Mateja Lukač and Mia Aleksandra Lukač’s glossy PVC designs are popular with a legion of Eastern European artists. Every piece on the catwalk was eye-catching, if not downright extravagant. Contemporary, playful, rebellious and anti-traditional fashion, the looks included fantastic floor-length PVC trench coats in black and red.

6.neo design

Nevena Ivanović’s Serbian brand Neo design is regularly shown at fashion weeks in Belgrade and Ljubljana. The focus is on sustainability with most pieces made from recycled materials or “dead stock” materials from the world’s leading fashion brands. The current “OKINEO” collection is an “all-season” ready-to-wear line featuring fresh, vibrant colors. Textures are lighter, airier, softer, and some have a sportswear feel. All pieces in the collection are made in limited quantities and some are unique.

7.Petja Zorec

The woman behind this brand is a professor of Fashion and Textile Design at the University of Ljubljana and one of the best-known Slovenian designers abroad. Petja Zorec’s brand presents bold, ready-to-wear collections that use traditional textile techniques alongside technological innovations. The 2022 collection goes beyond the time frames of traditional fashion collections. No more spring-summer. No more fall-winter. Only clothes for all seasons. White jeans, T-shirt dresses and shirts covered in intricate blue patterns and drawings stood out on the runway.

8.JKH identity

Julia Kaja Hrovat uses the cultural heritage of Slovenia: symbols, textiles and mythology in her designs. The 2022 collection is inspired by Slovenian folk art and the characters from the stories are in the prints. Clothing made from natural materials is complemented by handmade toquilla straw hats sewn by Ana Cajhen on a machine that is over 100 years old. A tablecloth, rug, quilt or curtain is upcycled into a coat or jacket with a beautiful traditional print. Each piece is different, it has its own color, its own pattern and shape. The catwalk looks in white and pink cotton featured dragon motifs, a symbol of Ljubljana.

9.Primary school

This gender-neutral, sustainable label makes garments from natural fabrics such as cotton, silk, linen, wool, and recycled leather with natural dyeing and minimal to no waste in the production cycle. Dragan Hristov’s fine art background as a graduate of the Brera Academy of Fine Arts in Milan has clearly influenced his designs. This collection primarily features monochrome, minimalist looks and sculptural silhouettes that reflect today’s gender shifts. He thinks long shirt dresses with jagged hems and pants made of 100% cupro with two front pleats, a wide-leg silhouette and a loose fit.


Founded in London in 2019 by Jun Nakamura after studying Women’s Fashion Design at Istituto Marangoni, this innovative brand creates streetwear influenced by traditional Japanese culture and prized craftsmanship. Building on its previous work in the Japanese kimono industry and Tokyo fashion, the brand blends traditional Japanese techniques with modern design. The ancient technique of Shibori is a traditional Japanese craft used mainly for kimono. The artisans join the fabrics with a thread by hand and make small pieces one by one. JU-NNA works with artisans and innovatively processes Shibori into patterned fabrics. The focus is on the 3D shape that Shibori creates and the new aesthetic created by combining Shibori patterns and prints.

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