TV shows that had a significant influence on fashion.

They make and break trends and influence our outfits like never before. And we are not talking about luxury brands or Kim Kardashian, but about television programs, which have become great sources of inspiration. In fact, in a matter of months, Euphoria — the most influential fashion show of the year — made the Y2K aesthetic more desirable than ever.

Some TV shows are inseparable from fashion. Gossip Girl Y sex and the city they have proven it time and time again, managing to propel a brand or designer to dizzying heights of popularity with just one episode. But in recent years, the influence of television shows on the world of fashion has gone beyond anything we’ve seen before. dramas like squid game either Lupine, with plots far removed from fashion folklore, have managed to become authentic trendsetters. This phenomenon has transformed simple fictional characters into great fashion influencers.

TV Shows That Have Managed To Become Fashion Trendsetters

The return of Y2K

On this front, Euphoria – the drama starring Zendaya, Sydney Sweeney, Alexa Demie and Barbie Ferreira – now rules supreme, as the most influential TV series of 2022 on fashion. A study carried out by the fast fashion brand Boohoo* reports no less than 132,900 monthly searches worldwide relating the series to fashion. These numbers are impressive, especially considering that the second season of the show aired in early 2022. The study also shows that the term “Euphoria outfits” was searched an average of 121,000 times per month, more than all other Top 10 TV series combined.

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While all the stars of the show are now considered fashion icons, keep in mind that Alexa Demie, aka Maddy Perez, stood out in particular this year by contributing greatly to the ongoing Y2K renaissance in our wardrobes. From low-rise pants and crop tops to butterfly accessories, chokers and even overalls, countless fashion pieces seen on the show made their way into wardrobes throughout the year, fueled long after the show aired by icons. like Hailey Bieber and bella hadid. All of which goes to show how much these TV shows are influencing fashion, and in particular through social media, and therefore the younger generation.

french elegance

although far behind Euphoria, Emily in Paris —whose third season arrives on Netflix on December 21—is also driving trends, with no less than 39,900 monthly global searches for terms related to the show’s fashion pieces. This success has clearly helped raise the profile of French chic, even if this is somewhat cartoonish on the rom-com show, in turn making it one of this year’s top fashion trends. The beret, the blazers, the high boots and the leopard print coats are some of the pieces that have been enhanced by the series.

The rest of the classification includes Strange things (28,800 monthly searches), which has revived a certain nostalgia for the fashion of the 80s, Peaky Blinders (18,200), and Bridgerton (14,400), which has given rise to unexpected trends, such as corsets or long gloves. And although these have not yet left their mark on the street, they have been all over social networks.

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Note that “Euphoria” is also reported to be the show that has had the most influence on fashion. However, this finding should be taken with caution, since series such as Gossip Girl Y sex and the city — which aired in the late 1990s and early 2000s — did not benefit from the analysis of this type of search data on platforms like Google at the time. Therefore, it is difficult to determine which drama has truly been the most influential of all time in the fashion world.

*The study, conducted by the fashion experts at Boohoo, focused on analyzing Google search data for various fashion and apparel related search terms for each new and returning TV series launched in 2022 to reveal the series of the most fashionable television of the year and of all time.

Hero and Featured Images: Photo courtesy of HBO copyright

This story is published via AFP Relaxnews.