BRAND VACATION INITIATIVES HIGHLIGHT THE POWER OF CREATING AND CULTIVATING COMMUNITIES
Campaign and product photo credit: UGG®
SANTA BARBARA, Calif., November 10, 2022 /PRNewswire/ — southeastern californiabased global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) celebrates its position as the best gift brand by introducing It feels like UGGits global holiday campaign featuring multi-script creatives George “Heard” Wrighta star at the forefront New York trendy clubbing cultural scene known for bringing all kinds of people together to celebrate the pursuit of wellness, much like UGG®. His energy, passion, self-confidence, and love for others demonstrate the meaning of the season: the comfort and support one experiences from compassion and love. Gathered around him is his community of creative friends, as well as his family, who join him in celebrating Christmas cheer.
To further spread the love and support this holiday season, UGG® is proud to partner with PBANNER Y sad girls club, who share the same passion for offering comfort and mental health services to those who are particularly vulnerable and would not otherwise have access. UGG® is honored to support the two charities by donating each $50,000 to support their missions. PFLAG is dedicated to creating a more caring, just, and affirming world for LGBTQ+ people and those who love them through support, education, and advocacy, while Sad Girls Club is committed to destigmatizing Millennial and Gen Z mental wellbeing, women, girls, and women of color.
Proving that everyone deserves comfort, warmth and joy in the form of footwear, the UGG® Holiday Sale features new iterations of classic boots, slippers and updated versions of fan favorites. Consumers can now gift UGG® to their beloved friends, family and their own chosen communities.
This season, the brand expands the opportunity to find the environment in mind through eye-catching styles like the new Sugar Fluff Momma Boots. Offering a leg-lengthening boost, the layered 2″ SugarSole™ foam platform replaces petroleum-based ethylene with a renewable alternative derived from sugar cane, while its cozy lining with plant-based TENCEL™ Lyocell provides the unparalleled feel of UGG® Modern interpretations of the brand’s icon, the Classic Mini Platform and CUltra Mini Classic Platform Reach new heights with a leg-lengthening 2″ platform. Offering a bolder look than ever, each style is made with the same rich suede as the original, plus UGGplush ™ wool blend for signature softness. classic mini boot Iconic for its soft shearling and durable design, incorporating a durable, lightweight outsole for increased cushioning and traction, the mini iteration is versatile in wear.
Lined in the signature sheepskin, the classic sneaker maintains the iconic feel of the original. Featuring a fluffy shearling collar, it’s crafted from soft suede and finished with a Treadlite by UGG™ outsole for indoor and outdoor wear. best sale Tasmanian It features the same durable, lightweight outsole as the classic boot, lined with plush shearling and recycled wool, and crafted from soft suede with an embroidered braid and an easy-on silhouette. An essential house slipper, the Scuffette It’s made of soft suede with a plush fleece lining. As smooth as it is versatile, the flirtatious Features soft UGG® shearling and a lightweight sole that travels both indoors and out.
Updating everyone’s favorite boot with shimmering sequins, the statement Classic Mini Chunky Sequins features the same cozy feel and durable design as the original. Lined with our UGGplush™ wool blend for signature softness, it’s finished off with a Treadlite by UGG™ outsole for cushioning and traction. Updating the Funkette Featuring dazzling sequins, this festive version features the same slip-on silhouette, graphic back strap, and soft shearling collar as the original, finished with a 2″ platform for a leg-lengthening boost.
Combining premium materials and a natural style, the Neumel it’s the iconic UGG® heritage chukka. A timeless boot made from rich suede, it’s lined in recycled UGGpure™ wool and finished with a durable Treadlite by UGG™ outsole for all-day cushioning, offering a slipper-like feel indoors or out. With its thin rubber sole, the Drag It’s best used indoors, making the most of its temperature-regulating and moisture-wicking wool. With the look of a moccasin and the softness of a slipper, the scarf It is a best seller with a resistant rubber sole. A shoe that travels well outdoors, the Tasmanian Features the same lightweight, durable outsole as the classic boot. Lined with plush fleece, it’s cut from suede in an easy-on silhouette.
With its thick yet lightweight sole and soft fleece lining like its adult counterparts, kids Tasmanian can function as a slipper or a shoe, or both; while the Cozy It’s lined with soft, fluffy fleece and features an ultralight sole.
The UGG® brand holiday collection is now available for purchase at the newly introduced feel the house temporary store (25 Kent Avenue, Brooklyn, New York 11249), ugg.comUGG® stores and select wholesale retailers nationwide.
Founded in 1978 by an Australian surfer off the coast of California, UGG® is a global lifestyle brand recognized for its iconic Classic boot. First used by Hollywood royalty, fashion editors and then the world, UGG® designs and retails footwear, apparel, accessories and home goods with an uncompromising attitude toward quality and craftsmanship. UGG® is an environmentally and socially conscious brand that strives to be socially just, economically inclusive, and environmentally restorative. delivering more than $1.5 billion in annual sales, UGG® partners with the best retailers globally and owns concept and outlet stores around the world in key markets, including New York, San Francisco, The Angels, Paris, London, tokyo, Carry offY beijing. For more information please visit ugg.com @ugg #FeelsLikeUGG
About Jorge “Gitoo” Wright
A native of New York City, Jorge ‘Gitoo’ Wright uses his talents in casting, production and art direction to help major brands drive culture forward. He is an active casting director, creative producer, presenter and professional personality who has worked on projects for Mercedes-Benz, Soundcloud, British GQ, Mark JacobsNike, Beats by Dre, calvin klein, Telfar, and more. She is also a member of ONLUNCHBREAK, a thriving creative agency that has sparked the interest of celebrities like Beyoncé and Pharrell, with the goal of shaping the way brands communicate with the world.
Aside from casting and production, Wright’s talents range from modeling to hosting and getting the crowd moving; she has been a muse for the portraits of the acclaimed painter Kehinde Wiley and is the host of the worldwide phenomenon of the day party, Everyday People. His community keeps him grounded and graceful when he’s not at his best: the kind of unwavering support that allows him to be the creative powerhouse that he is, with the portfolio to prove it.
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