checkout complete detailed article on What a Fashion Editor’s Assistant Buys for Her Boss
“Attendee” is a bit of a general term. Sure, attendees schedule meetings, take notes, and pick up coffee, but they can also act as quasi-concierges, sending fruit baskets to top customers and buying gifts for associates. In an effort to uncover the highly specific material needs of powerful people, we sat down with 25-year-old “Leah,” who has spent the better part of the last two years working as an executive assistant to one of the world’s most powerful and recognizable. fashion magazine editors working today. We talked to her about the order-price stationery, signature Milanese cakes, and the famous hair-enhancing dry shampoo that her renowned boss kept in great supply.
Leah’s boss is very skilled when it comes to maintaining relationships, and “gifting is part of it,” she says. Leah quickly learned that the size of the gift always depended on the importance of the connection. In practice, that meant spending more time and effort on gifts for the people in your boss’s life who might come in handy (like a “difficult celebrity who might want to be on the cover”) rather than those with whom you simply she felt compelled to keep in touch. . The latter group would receive the still-pretty-but-standard flower arrangements, not the “let me do three hours of research” type of gifts.
Most of the time, Leah says she would order white roses or peonies at the florist. miguel george, spending around $200 per fix. If the flowers were for someone even more special (cover stars, actors, musicians, models, designers, and guests on the publisher’s reality show), Leah would call floral designer Nicolas Cogrel. Cogrel staff would tell him what was in stock, put together an arrangement, and then send a photo to the editor’s team for approval. Sometimes his boss would give him feedback on the color or placement of the flowers, but overall he trusted Cogrel’s judgment, because “they are very good at their job for a reason.”
Leah’s boss sent handwritten notes as standard practice, always on monogrammed cards by special request from Cartier. A Cartier spokesperson told us that the house only sells personalized stationery from its flagship Fifth Avenue store, and that the service involves collaborating with the customer on the look and feel of their letter-writing materials. A traditional set of ten standard embossed cards and envelopes It costs $230, while a custom job can vary in price depending on the weight of the paper chosen, the pattern, etc.
One season during Milan Fashion Week, the editor brought in a tin of these cakes and asked Leah to send them to one of her good friends. Leah says the editor carried the box by hand and managed to keep the cookies from breaking by asking the hotel for bubble wrap. (Impressive, considering the variety pack of 12 cake types weighs almost 20 pounds.)
[Editor’s note: Pasticceria Marchesi lists its prices in euros, so this is an approximation to U.S. dollars.]
During the holidays, Leah’s boss would occasionally have her deliver panettone from Sant Ambroeus, the legendary Milanese restaurant in New York City. described as “a delicately sweet yeast bread traditionally filled with candied orange, citron zest and raisins,” Leah would pick up the festively wrapped dome-shaped treat and deliver it to friends and acquaintances via the publisher’s private courier service. Leah says that no more than three panettone would be given per holiday season (the only time they are available), since her boss liked to diversify the gifts. According to Leah, the Sant Ambroeus location on Madison Avenue was also a popular spot for powerful publisher breakfasts, usually with industry contacts (and always with a definite agenda). “I don’t think I’d waste my time if there was no chance of a deal working,” he says.
As part of its virtual fashion show during COVID, Gucci gave guests CSA boxes from New York food supplier Farm to People. After that introduction, Leah’s boss began to occasionally send produce instead of flowers. This exchange reflected the pandemic-induced changes the publisher made to her gift-giving habits. While Leah’s boss had always wanted to show that he had thought of a gift, during COVID, “it was definitely assigned a higher profile,” Leah says, adding that the publisher has stepped up its personalized note game even further. when it came to controlling friends. This also meant selecting relatively affordable and “safer” gifts that she knew the recipient would like (she “didn’t want to take a chance and ask for something crazy”), rather than a higher-priced item that might not be the easiest to trade. or return, especially if it was shipped to Los Angeles or the Hamptons.
Despite having access to an endless supply of beauty gifts (and a constant stream of name-brand gifts), Leah’s boss only required that one hair product be available to her at all times (plus one non-perishable item). of personal hygiene).
Since Leah’s boss is known for her hair, the only personal styling product she had to have on hand was this Oribe dry shampoo. Leah says the editor tried to hide at least one can in each bag she carried to add shine and keep her hairstyle fresh between appointments. The editor would look for a color and cut every three to four weeks and work with two or three stylists for major events.
Leah says she kept Hershey’s Kisses and mini Reese’s Cups in stock so her boss would grab a handful when he left his office. And because Leah herself became so in tune with the aesthetic while she was working with the editor, she preferred the original silver Kisses over venturing into seasonal colors.
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